Create a new event in a LinkedIn organization. Events can be used to promote gatherings, webinars, conferences, or other activities to your LinkedIn audience. Once created, the event can be shared as posts and tracked through analytics.

Stored Procedure-Specific Information

The Type parameter determines whether the event is virtual or in-person. Set Type to ONLINE_EXTERNAL for virtual events hosted on external platforms, or to IN_PERSON for physical events at a venue.

For online events, specify the URL parameter to provide the link where the event is hosted. For in-person events, use the address parameters to specify the venue location.

To set a background image for the event, first upload an image using the UploadImage stored procedure with IsEventBackground='true', then pass the returned ImageURN as the BackgroundImageURN parameter.

To create an online event, execute:

    EXEC CreateEvent Name='My Event', OrganizerURN='urn:li:organization:12345', Type='ONLINE_EXTERNAL', StartsAt='2026-06-15T10:00:00Z', URL='https://example.com/my-event'

To create an in-person event, execute:

    EXEC CreateEvent Name='My Event', OrganizerURN='urn:li:organization:12345', Type='IN_PERSON', StartsAt='2026-06-15T10:00:00Z', AddressLine1='123 Main Street', AddressCity='San Francisco', AddressCountry='US'

Input

Name	Type	Required	Description
Name	String	True	The display name of the event. This is the primary title that will be shown to LinkedIn users when they view the event.
OrganizerURN	String	True	The URN of the organization or person organizing this event. This must be an entity you have administrative access to. For organization events, use format 'urn:li:organization:{id}'. For personal events, use 'urn:li:person:{id}'.
Type	String	True	The type of event being created. Use 'IN_PERSON' for physical events at a venue, or 'ONLINE_EXTERNAL' for virtual events hosted on external platforms (e.g., Zoom, Teams, webinar software). The allowed values are IN_PERSON, ONLINE_EXTERNAL.
Description	String	False	A detailed description of the event. This can include the event agenda, what attendees will learn, speaker information, or any other relevant details to help users understand the event's purpose and value.
StartsAt	Datetime	True	The date and time when the event begins.
EndsAt	Datetime	False	The date and time when the event ends. Must be after the StartsAt time. If not provided, the event will not have a defined end time. Format as ISO 8601 datetime (e.g., '2024-12-25T16:00:00Z').
URL	String	False	The URL where the online event will be hosted or where users can find more information. Required for ONLINE_EXTERNAL events. For in-person events, this can be used to provide a registration or informational website.
LeadGenFormPrivacyPolicyUrl	String	False	The URL to your organization's privacy policy. This is displayed to users when they register for the event through a lead generation form, ensuring compliance with data protection regulations.
BackgroundImageURN	String	False	The URN of the image asset to use as the event's background image. Upload an image first using the UploadImage stored procedure with IsEventBackground=true to obtain a valid URN.
VenueDetails	String	False	Additional information about the event venue. For in-person events, this can include venue name, room number, parking instructions, or other location-specific details that complement the address information.
AddressLine1	String	False	The first line of the street address for in-person events. This typically includes the building number and street name (e.g., '123 Main Street').
AddressLine2	String	False	The second line of the street address for in-person events. This can include suite numbers, apartment numbers, building names, or other secondary address information (e.g., 'Suite 400').
AddressCity	String	False	The city where the in-person event will take place (e.g., 'San Francisco', 'New York').
AddressCountry	String	False	The country where the in-person event will take place. Use the two-letter ISO 3166-1 alpha-2 country code (e.g., 'US' for United States, 'GB' for United Kingdom, 'DE' for Germany).
AddressGeographicArea	String	False	The geographic region where the in-person event will take place (e.g., 'CA', 'NY').
AddressPostalCode	String	False	The postal code or ZIP code for the event venue's address.

Result Set Columns

Name	Type	Description
Id	String	The unique identifier of the newly created event. This ID can be used to reference the event in subsequent operations, such as updating event details or sharing the event in posts.