AdPerformanceReports

Query Ad Performance Reports. Ad Performance Reports provide impression-based metrics for ads that ran during video playbacks. These metrics account for each ad impression, and each video playback can yield multiple impressions.

Table Specific Information

Select

Get GrossRevenue for a video in a specific country grouped by ad type and day:

SELECT Country, AdType, Day, GrossRevenue, StartDate, EndDate FROM AdPerformanceReports WHERE video = 'vid123' AND continent = '019'

Select Rules

Ad performance reports for content owners:


Dimensions	Required	adType
	Optional	day
Metrics	Use 1 or more	grossRevenue,adImpressions,cpm
Filter	Use exactly one	video, group, or a supported combination of uploaderType and claimedStatus
	Use 0 or one	country,continent,subContinent

Columns


Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
AdType	String	True			The AdType dimension is used in ad performance reports and aggregates the requested metrics based on the types of ads that ran during video playbacks: auctionDisplay, auctionInstream, auctionTrueviewInslate, auctionTrueviewInstream, auctionUnknown, reservedClickToPlay, reservedDisplay, reservedInstream, reservedInstreamSelect, reservedMasthead, reservedUnknown.
Day	String	True			When you use this dimension, data in the report is aggregated on a daily basis and each row contains data for one day.
GrossRevenue	Decimal				The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with earnings, or net revenue, which factors in your share of ownership and revenue-sharing agreements.
AdImpressions	Double				The number of verified ad impressions served.
Cpm	Decimal				The estimated gross revenue per thousand ad impressions.
Video	String				The Id of a YouTube video.
Group	String				(filter only) The Id of a YouTube Analytics group.
ClaimedStatus	String				(only used in content owner reports) This dimension lets you indicate that a result set should only contain metrics for claimed content. The allowed value is claimed.
UploaderType	String				(only used in content owner reports) This dimension lets you indicate whether a result set should contain metrics for content uploaded by the specified content owner or content uploaded by third parties, such as user-uploaded videos. The allowed values are self and thirdParty.
Country	String				The country associated with the metrics in the report row. The dimension value is a two-letter ISO-3166-1 country code, such as US, CN (China), or FR (France). The country code ZZ is used to report metrics for which YouTube could not identify the associated country.
Continent	String				(filter only) A United Nations (U.N.) statistical region code. The allowed values are 002 Africa, 019 Americas (Northern America, Latin America, South America, and the Caribbean), 142 Asia, 150 Europe, 009 Oceania. This dimension can only be used to filter data.
SubContinent	String				(filter only) A U.N. statistical region code that identifies a geographical subregion.
StartDate	Date				Start date for fetching Analytics data.
EndDate	Date				End date for fetching Analytics data.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.