Power BI Connector for YouTube Analytics

Build 24.0.9060

UserActivityByProvince

This report provides user activity statistics, sorted by province (includes Washington DC).

Table Specific Information

Select Rules

User activity by province applies to U.S. states and the District of Columbia. Province requires you to set the filters parameter value to country==US.

Video Reports:

Dimensions Required province
Optional creatorContentType
Metrics Use 1 or more views, redViews, estimatedMinutesWatched, estimatedRedMinutesWatched, averageViewDuration, averageViewPercentage, annotationClickThroughRate, annotationCloseRate, annotationImpressions, annotationClickableImpressions, annotationClosableImpressions, annotationClicks, annotationCloses, cardClickRate, cardTeaserClickRate, cardImpressions, cardTeaserImpressions, cardClicks, cardTeaserClicks
Filters Required country==US
Use 0 or 1 video, group


Playlist Reports:

This report provides playlist activity statistics for US states and Washington DC. For this report you must include country==US in the filters parameter value.

Dimensions Required province
Use 0 or more subscribedStatus, youtubeProduct
Metrics Use 1 or more views, redViews, estimatedMinutesWatched, estimatedRedMinutesWatched, averageViewDuration, playlistStarts, viewsPerPlaylistStart, averageTimeInPlaylist
Filters Required isCurated==1;country==US
Use 0 or 1 continent, subContinent
Use 0 or 1 playlist, group
Use 0 or more subscribedStatus, youtubeProduct


Content Owner Reports:

Dimensions Required province
Optional creatorContentType
Metrics Use 1 or more views, redViews, estimatedMinutesWatched, estimatedRedMinutesWatched, averageViewDuration, averageViewPercentage, annotationClickThroughRate, annotationCloseRate, annotationImpressions, annotationClickableImpressions, annotationClosableImpressions, annotationClicks, annotationCloses, cardClickRate, cardTeaserClickRate, cardImpressions, cardTeaserImpressions, cardClicks, cardTeaserClicks
Filters Use exactly 1 video, channel, group, or a supported combination of uploaderType and claimedStatus
Required country==US


Content Owner Playlist Reports:

Dimensions Required province
Use 0 or more subscribedStatus,estimatedMinutesWatched, estimatedRedMinutesWatched, averageViewDuration, playlistStarts, viewsPerPlaylistStart, averageTimeInPlaylist
Filters Required isCurated==1;country==US
Use 0 or 1 playlist, channel, group
Use 0 or more subscribedStatus, youtubeProduct

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
Province String True True The U.S. state or territory associated with the metrics in the report row. The dimension value is an ISO 3166-2 code that identifies a U.S. state or the District of Columbia, such as US-MI (Michigan) or US-TX (Texas). The province code US-ZZ is used to report metrics for which YouTube could not identify the associated U.S. state. If the Province column is specified, Country must be set to US in the WHERE clause.
CreatorContentType String True This dimension identifies the type of content associated with the user activity metrics in the data row. The allowed values are LIVE_STREAM, SHORTS, STORY, VIDEO_ON_DEMAND, UNSPECIFIED.
Views Double True The number of times that a video was viewed. In a playlist report, the metric indicates the number of times that a video was viewed in the context of a playlist.
RedViews Double The number of times that a video was viewed by YouTube Premium (previously known as YouTube Red) members.
EstimatedMinutesWatched Double The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
EstimatedRedMinutesWatched Double The number of minutes that YouTube Premium (previously known as YouTube Red) members watched a video.
AverageViewDuration Double The average length, in seconds, of video playbacks. As of December 13, 2021, this metric excludes looping clips traffic. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist.
AverageViewPercentage Double The average percentage of a video watched during a video playback.
AnnotationClickThroughRate Double The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.
AnnotationCloseRate Double The ratio of annotations that viewers closed to the total number of annotation impressions.
AnnotationImpressions Double The total number of annotation impressions.
AnnotationClickableImpressions Double The number of annotations that appeared and could be clicked.
AnnotationClosableImpressions Double The number of annotations that appeared and could be closed.
AnnotationClicks Double The number of clicked annotations.
AnnotationCloses Double The number of closed annotations.
CardClickRate Double The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
CardTeaserClickRate Double The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
CardImpressions Double The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
CardTeaserImpressions Double The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
CardClicks Double The number of times that cards were clicked.
CardTeaserClicks Double The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
Country String The country associated with the metrics in the report row. The dimension value is a two-letter ISO-3166-1 country code, such as US, CN (China), or FR (France). The country code ZZ is used to report metrics for which YouTube could not identify the associated country.
Video String True The Id of a YouTube video.
Playlist String The Id of a YouTube playlist.
Group String (filter only) The Id of a YouTube Analytics group.
Channel String (only used in content owner reports) The Id for a YouTube channel. The channel dimension is frequently used in content owner reports because those reports typically aggregate data for multiple channels.
StartDate Date Start date for fetching Analytics data.
EndDate Date End date for fetching Analytics data.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
Segments String Segments the data returned for your request. Either a SegmentId or a custom segment.

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Build 24.0.9060