TrafficSources

Query TrafficSources. Statistics are based on the manner in which viewers reached your video and playlist content.

Table Specific Information

Select

The following query aggregates viewing statistics based on the manner in which viewers reached your video content; for example, to identify the number of views that stemmed from a Google search or from a link to a related video.

SELECT * FROM TrafficSources

The following query displays the Views and EstimatedMinutesWatched metrics grouped by the Day and InsightTrafficSourceType dimensions:

SELECT Day, InsightTrafficSourceType, Views, EstimatedMinutesWatched FROM TrafficSources

The following query filters the statistics to be compiled for a specific Video and Country:

SELECT Day, InsightTrafficSourceType, Views, EstimatedMinutesWatched FROM TrafficSources WHERE Video = 'video_id' AND Country = 'US'

The following query aggregates viewing statistics based on the manner in which viewers reached your playlist content; for example, to identify the number of views that stemmed from a Google search.

SELECT InsightTrafficSourceType, Views, EstimatedMinutesWatched, PlaylistStarts, ViewsPerPlaylistStart, AverageTimeInPlaylist FROM TrafficSources WHERE IsCurated = true

The following query returns search terms that generated the most views from YouTube search results for videos located in playlists. Notice that ordering and limiting are required for such a query due to restrictions in the YouTube Analytics API.

SELECT InsightTrafficSourceDetail, Views, EstimatedMinutesWatched, PlaylistStarts, ViewsPerPlaylistStart, AverageTimeInPlaylist FROM TrafficSources WHERE IsCurated = true AND InsightTrafficSourceType = 'YT_SEARCH' ORDER BY Views DESC LIMIT 25

Select Rules

You can use the following tables to build other queries to Traffic Sources:

Traffic Sources for videos:


Dimensions	Use exactly one	insightTrafficSourceType,insightTrafficSourceDetail
	Use 0 or more	creatorContentType,day,liveOrOnDemand,subscribedStatus
Metrics	Use 1 or more	views,estimatedMinutesWatched
Filter	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	video,group
	Use 0 or more	liveOrOnDemand,subscribedStatus
Sort	Use 0 or more(only descending order)	views,estimatedMinutesWatched

Traffic Sources for playlists:


Dimensions	Use exactly one	insightTrafficSourceType,insightTrafficSourceDetail
	Use 0 or more	day,subscribedStatus
Metrics	Use 1 or more	views,estimatedMinutesWatched,playlistStarts,viewsPerPlaylistStart,averageTimeInPlaylist
Filter	Required	isCurated=true
	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	playlist,channel,group
	Optional	subscribedStatus
Sort	Use 0 or more(only descending order)	views,estimatedMinutesWatched,playlistStarts

Traffic Sources for content owners:


Dimensions	Required	insightTrafficSourceType
	Use 0 or more	creatorContentType,day,liveOrOnDemand,subscribedStatus
Metrics	Use 1 or more	views,estimatedMinutesWatched
Filter	Use exactly one	video,channel,group
	Use 0 or one	country,province,continent,subContinent
	Use 0 or more	liveOrOnDemand,subscribedStatus

Traffic Sources for content owner playlists:


Dimensions	Required	insightTrafficSourceType
	Use 0 or more	day,subscribedStatus
Metrics	Use 1 or more	views,estimatedMinutesWatched,playlistStarts,viewsPerPlaylistStart,averageTimeInPlaylist
Filter	Required	isCurated=true
	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	playlist,channel,group
	Optional	subscribedStatus

Columns


Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
InsightTrafficSourceType	String	True		True	Data in the report is aggregated based on the referrer type, which describes the manner in which users reached the video. The allowed values are ADVERTISING, ANNOTATION, EXT_URL, NO_LINK_EMBEDDED, NO_LINK_OTHER, NOTIFICATION, PLAYLIST, PROMOTED, RELATED_VIDEO, SUBSCRIBER, YT_CHANNEL, YT_OTHER_PAGE, YT_SEARCH.
CreatorContentType	String	True			This dimension identifies the type of content associated with the user activity metrics in the data row. The allowed values are LIVE_STREAM, SHORTS, STORY, VIDEO_ON_DEMAND, UNSPECIFIED.
Day	String	True			When you use this dimension, data in the report is aggregated on a daily basis and each row contains data for one day.
LiveOrOnDemand	String	True			This dimension indicates whether the user activity metrics in the data row are associated with views of a live broadcast. Data for this dimension is available for dates beginning April 1, 2014. The allowed values are LIVE, ON_DEMAND.
SubscribedStatus	String	True			This dimension indicates whether the user activity metrics in the data row are associated with viewers who were subscribed to the video or playlist channel. The allowed values are SUBSCRIBED, UNSUBSCRIBED. Note that the dimension value is accurate as of the time that the user activity occurs.
Views	Double		True		The number of times that a video was viewed. In a playlist report, the metric indicates the number of times that a video was viewed in the context of a playlist.
EstimatedMinutesWatched	Double		True		The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
AverageViewDuration	Double				The average length, in seconds, of video playbacks. As of December 13, 2021, this metric excludes looping clips traffic. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist.
AverageTimeInPlaylist	Double				The estimated average amount of time, in minutes, that a viewer viewed videos in a playlist after the playlist was initiated. Note that this metric includes only playlist views that occurred on the web.
PlaylistAverageViewDuration	Double				The estimated average length, in seconds, watched per playlist view. Note that this metric represents the average length of views of individual videos within a playlist; the averageTimeInPlaylist metric, by contrast, represents the average time each viewer spends watching the playlist as a whole. This metric includes data for playlist videos that are owned by other channels.
PlaylistEstimatedMinutesWatched	Double				The number of minutes that users watched the playlist content as a part of the playlist. Watch time that occurred in other contexts?for example, watch time from views that occurred when viewers were watching the same video as part of other playlists?is not counted. This metric includes data for playlist videos that are owned by other channels.
PlaylistSaves	Double				The net number of times that users saved a playlist. This metric returns a net change number, meaning that if a user saves a playlist, removes it from the list of saved playlists, and saves it again, the metric value reflects one playlist save being added.
PlaylistStarts	Double				The number of times that viewers initiated playback of a playlist. Note that this metric includes only playlist views that occurred on the web.
PlaylistViews	Double				The number of times that videos in the playlist were viewed in the context of that playlist. This metric includes data for playlist videos that are owned by other channels.
ViewsPerPlaylistStart	Double				The average number of video views that occurred each time a playlist was initiated.
Country	String				The country associated with the metrics in the report row. The dimension value is a two-letter ISO-3166-1 country code, such as US, CN (China), or FR (France). The country code ZZ is used to report metrics for which YouTube could not identify the associated country.
Province	String				The U.S. state or territory associated with the metrics in the report row. The dimension value is an ISO 3166-2 code that identifies a U.S. state or the District of Columbia, such as US-MI (Michigan) or US-TX (Texas). The province code US-ZZ is used to report metrics for which YouTube could not identify the associated U.S. state. If the Province column is specified, Country must be set to US in the WHERE clause.
Continent	String				(filter only) A United Nations (U.N.) statistical region code. The allowed values are 002 Africa, 019 Americas (Northern America, Latin America, South America, and the Caribbean), 142 Asia, 150 Europe, 009 Oceania. This dimension can only be used to filter data.
SubContinent	String				(filter only) A U.N. statistical region code that identifies a geographical subregion.
Video	String	True			The Id of a YouTube video.
Playlist	String				The Id of a YouTube playlist.
Group	String				(filter only) The Id of a YouTube Analytics group.
Channel	String				(only used in content owner reports) The Id for a YouTube channel. The channel dimension is frequently used in content owner reports because those reports typically aggregate data for multiple channels.
UploaderType	String				(only used in content owner reports) This dimension lets you indicate whether a result set will contain metrics for content uploaded by the specified content owner or content uploaded by third parties, such as user-uploaded videos. The allowed values are self and thirdParty.
ClaimedStatus	String				(only used in content owner reports) This dimension lets you indicate that a result set will only contain metrics for claimed content. The allowed value is claimed.
StartDate	Date				Start date for fetching Analytics data.
EndDate	Date				End date for fetching Analytics data.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.