Demographics

Query YouTubeAnalytics Demographics grouped by age groups and gender.

Table Specific Information

Select

Aggregate viewing statistics for videos based on viewers' age group and gender:

SELECT * FROM Demographics

Trim down Demographics for just one Video:

SELECT * FROM Demographics WHERE Video = 'video_Id'

Aggregate viewing statistics for playlists based on viewers' age group and gender:

SELECT * FROM Demographics WHERE IsCurated = true

Select Rules

You can use the following tables to build other queries to Top Videos.

Demographics for videos:


Dimensions	Use 1 or more	ageGroup,gender,video
	Use 0 or more	creatorContentType,liveOrOnDemand,subscribedStatus,youtubeProduct
Metrics	Use 1 or more	viewerPercentage
Filter	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	video,group
	Use 0 or more	liveOrOnDemand,subscribedStatus,youtubeProduct

Demographics for playlists:


Dimensions	Use 1 or more	ageGroup,gender
	Use 0 or more	subscribedStatus,youtubeProduct
Metrics	Required	viewerPercentage
Filter	Required	isCurated=true
	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	video,group
	Use 0 or more	subscribedStatus,youtubeProduct

Demographics for content owners:


Dimensions	Use 1 or more	ageGroup,gender
	Use 0 or more	creatorContentType,liveOrOnDemand,subscribedStatus,youtubeProduct
Metrics	Use 1 or more	viewerPercentage
Filter	Use exactly one	video,channel,group
	Use 0 or one	country,province,continent,subContinent
	Use 0 or more	liveOrOnDemand,subscribedStatus,youtubeProduct

Demographics for content owner playlists:


Dimensions	Use 1 or more	ageGroup,gender
	Use 0 or more	subscribedStatus,youtubeProduct
Metrics	Required	viewerPercentage
Filter	Required	isCurated=true
	Use 0 or one	country,province,continent,subContinent
	Use 0 or one	playlist,channel,group
	Use 0 or more	subscribedStatus,youtubeProduct

Columns


Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
AgeGroup	String	True		True	This dimension identifies the age group of the logged-in users associated with the report data. The allowed values are age13-17, age18-24, age25-34, age35-44, age45-54, age55-64, age65-
Gender	String	True			This dimension identifies the gender of the logged-in users associated with the query. The allowed values are female, male and user_specified.
CreatorContentType	String	True			This dimension identifies the type of content associated with the user activity metrics in the data row. The allowed values are LIVE_STREAM, SHORTS, STORY, VIDEO_ON_DEMAND, UNSPECIFIED.
LiveOrOnDemand	String	True			This dimension indicates whether the user activity metrics in the data row are associated with views of a live broadcast. Data for this dimension is available for dates beginning April 1, 2014. The allowed values are LIVE, ON_DEMAND.
SubscribedStatus	String	True			This dimension indicates whether the user activity metrics in the data row are associated with viewers who were subscribed to the video or playlist channel. The allowed values are SUBSCRIBED and UNSUBSCRIBED. Note that the dimension value is accurate as of the time that the user activity occurs.
ViewerPercentage	Double		True		The percentage of viewers who were logged in when watching the video or playlist. The viewerPercentage values in this report are not normalized for different values or combinations of values for playback detail dimensions (subscribedStatus and youtubeProduct). For example, a report that uses the subscribedStatus dimension returns viewerPercentage data adding up to 100 percent for subscribed views and viewerPercentage data adding up to 100 percent for unsubscribed views. (The total value of all viewerPercentage fields in the report is 200 percent.) You can use filters to ensure that the report only contains viewerPercentage data for one value (or combination of values) for playback detail dimensions.
Video	String	True			The Id of a YouTube video.
Playlist	String				The Id of a YouTube playlist.
Group	String				(filter only) The Id of a YouTube Analytics group.
UploaderType	String				(only used in content owner reports) This dimension lets you indicate whether a result set will contain metrics for content uploaded by the specified content owner or content uploaded by third parties, such as user-uploaded videos. The allowed values are self and thirdParty.
ClaimedStatus	String				(only used in content owner reports) This dimension lets you indicate that a result set will only contain metrics for claimed content. The allowed value is claimed.
Country	String				The country associated with the metrics in the report row. The dimension value is a two-letter ISO-3166-1 country code, such as US, CN (China), or FR (France). The country code ZZ is used to report metrics for which YouTube could not identify the associated country.
Province	String				The U.S. state or territory associated with the metrics in the report row. The dimension value is an ISO 3166-2 code that identifies a U.S. state or the District of Columbia, such as US-MI (Michigan) or US-TX (Texas). The province code US-ZZ is used to report metrics for which YouTube could not identify the associated U.S. state. If the Province column is specified, Country must be set to US in the WHERE clause.
Continent	String				(filter only) A United Nations (U.N.) statistical region code. The API supports the following values: 002 Africa, 019 Americas (Northern America, Latin America, South America, and the Caribbean), 142 Asia, 150 Europe, 009 Oceania.
SubContinent	String				(filter only) A U.N. statistical region code that identifies a geographical subregion.
StartDate	Date				Start date for fetching Analytics data.
EndDate	Date				End date for fetching Analytics data.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.