AudienceInsights
Lists all audience insights based on the targeting options.
Select
The driver will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the driver.
- AccountId supports the following operator: =
- DimensionCategory supports the following operator: =
SELECT * FROM AudienceInsights WHERE AccountId = '40b748fb-d16f-4b2a-8d63-a3547d01ba57' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
SELECT * FROM AudienceInsights WHERE AccountId = '40b748fb-d16f-4b2a-8d63-a3547d01ba57' AND DimensionCategory = 'demo' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
Note: AccountId, BaseSpecCountryCode and TargetingSpecCountryCode are required. OR logical operator and NOT clause are supported server side. Targeting options must be grouped based on the dimension category.
| Targeting Option | Dimension Category |
| AgeGroup | demographics |
| MinAge | demographics |
| MaxAge | demographics |
| Gender | demographics |
| Language | demographics |
| AdvancedDemographics | demographics |
| DeviceConnectionType | devices |
| DeviceOSType | devices |
| DeviceOSVersionMin | devices |
| DeviceOSVersionMax | devices |
| DeviceCarrierId | devices |
| DeviceMake | devices |
| CountryCode | geos |
| RegionId | geos |
| MetroId | geos |
| ZipCode | geos |
| LocationCategoryId | locations |
| LocationProximity | locations |
| LocationProximityUnit | locations |
| Latitude | locations |
| Longitude | locations |
| Radius | locations |
| Unit | locations |
| SegmentId | segments |
| InterestCategoryId | interests |
Example Targeting Specs
United States, Male+Female, All Age Ranges
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
United States, Male, Age Groups 21-34
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'AND TargetingSpecAgeGroup IN ('21-24','25-34') AND TargetingSpecGender = 'MALE'
Canada, Female, 13-20, iOS
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'ca' AND TargetingSpecMinAge = '13' AND TargetingSpecMaxAge = '20' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecDeviceOSType = 'iOS'
UK, Male+Female, Age 25, WIFI Only
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'uk' AND TargetingSpecMinAge = '25' AND TargetingSpecMaxAge = '25' AND TargetingSpecDeviceConnectionType = 'WIFI'
United States - All States Except Arizona or Texas, M+F, All Ages
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND (TargetingSpecCountryCode = 'us' AND NOT(TargetingSpecCountryCode = 'us' AND TargetingSpecRegionId IN (3,44)))
United States, Female, 18-34, 'Fashion & Style Gurus' OR 'Film & TV Fans'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecAgeGroup IN ('18-20','21-24','25-34') AND TargetingSpecInterestCategoryId IN ('SLC_7','SLC_8')
United States, All genders/ages, 'Comedy Fans'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecInterestCategoryId = 'SLC_36'
United States, Male, 18-20, member of SAM segment ID '12345'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'MALE' AND TargetingSpecAgeGroup = '18-20' AND TargetingSpecSegmentId = '12345'
United States, Male, 18-20, NOT a member of SAM segment ID '98765'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'MALE' AND TargetingSpecAgeGroup = '18-20' AND NOT TargetingSpecSegmentId = '98765'
United States, AT&T
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecDeviceCarrierId = 'US_ATT'
United States, 21-24, (College Graduates OR Married People), Apparel Shoppers
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecInterestCategoryId = 'DLXS_1' AND TargetingSpecAdvancedDemographics IN ('DLXD_100','DLXD_300') AND TargetingSpecAgeGroup = '21-24' AND TargetingSpecRegulatedContent = false
United States, metros New York or Los Angeles only
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecMetroId IN ('501','803')
USA, Female, Spanish speaking, 13-17, iOS version 10.3.2
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecAgeGroup = '13-17' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecLanguage = 'es' AND TargetingSpecDeviceOSType = 'ios' AND TargetingSpecDeviceOSVersionMin = '9.0' AND TargetingSpecDeviceOSVersionMax = '10.3.2'
Zipcode Targeting
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecZipCode IN ('90291','90026')
Device Make: All iPhone 7 plus and iPhone 6s Plus users
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecDeviceMake IN ('Apple/iPhone 7 Plus/', 'Apple/iPhone 6s Plus/')
Location Categories: Targeting Sports Arenas, Fitness Centers
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecLocationCategoryId IN ('LOI_15004', 'LOI_15002') AND TargetingSpecLocationProximityUnit = 'MILES' AND TargetingSpecLocationProximity = 1
Location Point Radius: Targeting 500 meter radius around Nordstrom locations in Seattle/Bellevue
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND ((TargetingSpecLatitude = 47.612447 AND TargetingSpecLongitude = -122.336751 AND TargetingSpecRadius = 500) OR (TargetingSpecLatitude = 47.617102 AND TargetingSpecLongitude = -122.203961 AND TargetingSpecRadius = 50 AND TargetingSpecUnit = 'KILOMETERS'))
Multi-country targeting: Targeting the US and Canada
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' OR TargetingSpecCountryCode = 'ca'
Snap Lifestyle Category inclusion of SLC_1, SLC_124 and exclusion of SLC_2
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND (TargetingSpecInterestCategoryId IN ('SLC_1','SLC_124') AND NOT TargetingSpecInterestCategoryId = 'SLC_2')
Columns
| Name | Type | References | Description |
| Id [KEY] | String | The insight Id. | |
| AccountId | String |
Accounts.Id | The account Id. |
| Name | String | The insight name. | |
| DimensionCategory | String | The dimension category of the insight. | |
| Distribution | String | The distribution type of the insight. | |
| TargetAudienceSizeMinimum | String | The minimum size of the target audience. | |
| TargetAudienceSizeMaximum | String | The maximum size of the target audience. | |
| ReferenceAudienceSizeMinimum | String | The minimum size of the target Reference. | |
| ReferenceAudienceSizeMaximum | String | The maximum size of the target audience. | |
| TargetAudiencePercent | Decimal | The target audience percent. | |
| ReferenceAudiencePercent | Decimal | The reference audience percent. | |
| TargetIndexToReference | Decimal | The target index to reference. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| BaseSpecAgeGroup | String | Age group targeting option. | |
| TargetingSpecAgeGroup | String | Age group targeting option. | |
| BaseSpecMinAge | String | Minimum age targeting option. | |
| TargetingSpecMinAge | String | Minimum age targeting option. | |
| BaseSpecMaxAge | String | Maximum targeting option. | |
| TargetingSpecMaxAge | String | Maximum targeting option. | |
| BaseSpecGender | String | Gender targeting option. | |
| TargetingSpecGender | String | Gender targeting option. | |
| BaseSpecLanguage | String | Language targeting option. | |
| TargetingSpecLanguage | String | Language targeting option. | |
| BaseSpecAdvancedDemographics | String | Advanced demographics targeting option. | |
| TargetingSpecAdvancedDemographics | String | Advanced demographics targeting option. | |
| BaseSpecDeviceConnectionType | String | Device connection type targeting option. | |
| TargetingSpecDeviceConnectionType | String | Device connection type targeting option. | |
| BaseSpecDeviceOSType | String | Device OS type targeting option. | |
| TargetingSpecDeviceOSType | String | Device OS type targeting option. | |
| BaseSpecDeviceOSVersionMin | String | Device OS min version targeting option. | |
| TargetingSpecDeviceOSVersionMin | String | Device OS min version targeting option. | |
| BaseSpecDeviceOSVersionMax | String | Device OS max version targeting option. | |
| TargetingSpecDeviceOSVersionMax | String | Device OS max version targeting option. | |
| BaseSpecDeviceCarrierId | String | Device carrier ID targeting option. | |
| TargetingSpecDeviceCarrierId | String | Device carrier ID targeting option. | |
| BaseSpecDeviceMake | String | Device make targeting option. | |
| TargetingSpecDeviceMake | String | Device make targeting option. | |
| BaseSpecCountryCode | String | Country code targeting option. | |
| TargetingSpecCountryCode | String | Country code targeting option. | |
| BaseSpecRegionId | String | Region/State ID targeting option. | |
| TargetingSpecRegionId | String | Region/State ID targeting option. | |
| BaseSpecMetroId | String | Metro/DMA ID targeting option. | |
| TargetingSpecMetroId | String | Metro/DMA ID targeting option. | |
| BaseSpecZipCode | String | ZipCode targeting option. | |
| TargetingSpecZipCode | String | ZipCode targeting option. | |
| BaseSpecLocationCategoryId | String | Location category ID targeting option. | |
| TargetingSpecLocationCategoryId | String | Location category ID targeting option. | |
| BaseSpecLocationProximity | Int | Proximity to selected location categories. | |
| TargetingSpecLocationProximity | Int | Proximity to selected location categories. | |
| BaseSpecLocationProximityUnit | String | Unit to be used for radius. | |
| TargetingSpecLocationProximityUnit | String | Unit to be used for radius. | |
| BaseSpecLatitude | Decimal | Latitude in decimal degrees. | |
| TargetingSpecLatitude | Decimal | Latitude in decimal degrees. | |
| BaseSpecLongitude | Decimal | Longitude in decimal degrees. | |
| TargetingSpecLongitude | Decimal | Longitude in decimal degrees. | |
| BaseSpecRadius | Int | Radius in meters (minimum 96 meters and maximum 100000 meters). | |
| TargetingSpecRadius | Int | Radius in meters (minimum 96 meters and maximum 100000 meters). | |
| BaseSpecUnit | String | Unit to be used for radius. | |
| TargetingSpecUnit | String | Unit to be used for radius. | |
| BaseSpecSegmentId | String | Segment ID targeting option. | |
| TargetingSpecSegmentId | String | Segment ID targeting option. | |
| BaseSpecInterestCategoryId | String | Interest category ID targeting option. | |
| TargetingSpecInterestCategoryId | String | Interest category ID targeting option. | |
| BaseSpecRegulatedContent | Bool | Flag to mark content within the Ad Squad as Regulated Content. | |
| TargetingSpecRegulatedContent | Bool | Flag to mark content within the Ad Squad as Regulated Content. | |
| BaseSpecEnableTargetingExpansion | Bool | Boolean, enabling this allows SnapchatAds to expand the audience beyond the selected targeting. | |
| TargetingSpecEnableTargetingExpansion | Bool | Boolean, enabling this allows SnapchatAds to expand the audience beyond the selected targeting. |