CData ODBC Driver for Google Ads 2019J - Online Help

UrlPerformance

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The URL Performance report includes all statistics aggregated at the URL and criterion level.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the UrlPerformance report.
AccountDescriptiveName String Attribute Account Account for the UrlPerformance report.
AccountTimeZone String Attribute Time Zone Time Zone for the UrlPerformance report.
AdGroupCriterionStatus String Attribute Keyword Per Placement State Keyword Per Placement State for the UrlPerformance report.

使用できる値は次のとおりです。ENABLED, REMOVED, PAUSED

AdGroupId Long Attribute Ad Group ID Ad Group ID for the UrlPerformance report.
AdGroupName String Attribute Ad Group Ad Group for the UrlPerformance report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CampaignId Long Attribute Campaign ID Campaign ID for the UrlPerformance report.
CampaignName String Attribute Campaign Campaign for the UrlPerformance report.
CampaignStatus String Attribute Campaign State Campaign State for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CriteriaParameters String Attribute Keyword Per Placement Keyword Per Placement for the UrlPerformance report.
CustomerDescriptiveName String Attribute Client Name Client Name for the UrlPerformance report.
DisplayName String Attribute Criteria Display Name Criteria Display Name for the UrlPerformance report.
Domain String Attribute Domain Domain for the UrlPerformance report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the UrlPerformance report.
IsBidOnPath String Attribute Added Added for the UrlPerformance report.
IsPathExcluded String Attribute Excluded Excluded for the UrlPerformance report.
Url String Attribute URL URL for the UrlPerformance report.
AdFormat String Segment Ad Type Ad Type for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT

AdNetworkType1 String Segment Network Network for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ConversionCategoryName String Segment Conversion Category Conversion Category for the UrlPerformance report.
ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the UrlPerformance report.
ConversionTypeName String Segment Conversion Name Conversion Name for the UrlPerformance report.
Date Date Segment Day Day for the UrlPerformance report.
DayOfWeek String Segment Day Of Week Day Of Week for the UrlPerformance report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the UrlPerformance report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

IsAutoOptimized String Segment Targeting Mode Targeting Mode for the UrlPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

Month String Segment Month Month for the UrlPerformance report.
MonthOfYear String Segment Month Of Year Month Of Year for the UrlPerformance report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the UrlPerformance report.
Week String Segment Week Week for the UrlPerformance report.
Year Integer Segment Year Year for the UrlPerformance report.
ActiveViewCpm Decimal Metric Active View Avg CPM Active View Avg CPM for the UrlPerformance report.
ActiveViewCtr Double Metric Active View Viewable CTR Active View Viewable CTR for the UrlPerformance report.
ActiveViewImpressions Long Metric Active View Viewable Impressions Active View Viewable Impressions for the UrlPerformance report.
ActiveViewMeasurability Double Metric Active View Measurable Impr Per Impr Active View Measurable Impr Per Impr for the UrlPerformance report.
ActiveViewMeasurableCost Decimal Metric Active View Measurable Cost Active View Measurable Cost for the UrlPerformance report.
ActiveViewMeasurableImpressions Long Metric Active View Measurable Impr Active View Measurable Impr for the UrlPerformance report.
ActiveViewViewability Double Metric Active View Viewable Impr Per Measurable Impr Active View Viewable Impr Per Measurable Impr for the UrlPerformance report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the UrlPerformance report.
AllConversions Double Metric All Conv All Conv for the UrlPerformance report.
AllConversionValue Double Metric All Conv Value All Conv Value for the UrlPerformance report.
AverageCost Decimal Metric Avg Cost Avg Cost for the UrlPerformance report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the UrlPerformance report.
AverageCpe Double Metric Avg CPE Avg CPE for the UrlPerformance report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the UrlPerformance report.
AverageCpv Double Metric Avg CPV Avg CPV for the UrlPerformance report.
Clicks Long Metric Clicks Clicks for the UrlPerformance report.
ConversionRate Double Metric Conv Rate Conv Rate for the UrlPerformance report.
Conversions Double Metric Conversions Conversions for the UrlPerformance report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the UrlPerformance report.
Cost Decimal Metric Cost Cost for the UrlPerformance report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the UrlPerformance report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the UrlPerformance report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the UrlPerformance report.
Ctr Double Metric CTR CTR for the UrlPerformance report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the UrlPerformance report.
Engagements Long Metric Engagements Engagements for the UrlPerformance report.
Impressions Long Metric Impressions Impressions for the UrlPerformance report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the UrlPerformance report.
Interactions Long Metric Interactions Interactions for the UrlPerformance report.
InteractionTypes String Metric Interaction Types Interaction Types for the UrlPerformance report.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the UrlPerformance report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the UrlPerformance report.
VideoQuartile100Rate Double Metric Video Played To 100Percent Video Played To 100Percent for the UrlPerformance report.
VideoQuartile25Rate Double Metric Video Played To 25Percent Video Played To 25Percent for the UrlPerformance report.
VideoQuartile50Rate Double Metric Video Played To 50Percent Video Played To 50Percent for the UrlPerformance report.
VideoQuartile75Rate Double Metric Video Played To 75Percent Video Played To 75Percent for the UrlPerformance report.
VideoViewRate Double Metric View Rate View Rate for the UrlPerformance report.
VideoViews Long Metric Views Views for the UrlPerformance report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the UrlPerformance report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
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Build 19.0.7354.0