CData ODBC Driver for Google Ads 2019J - Online Help

PlacementPerformance

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The Placements Performance report includes all statistics aggregated at the placement level, one row per placement.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the PlacementPerformance report.
AccountDescriptiveName String Attribute Account Account for the PlacementPerformance report.
AccountTimeZone String Attribute Time Zone Time Zone for the PlacementPerformance report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the PlacementPerformance report.
AdGroupName String Attribute Ad Group Ad Group for the PlacementPerformance report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

BaseAdGroupId Long Attribute Base Ad Group ID Base Ad Group ID for the PlacementPerformance report.
BaseCampaignId Long Attribute Base Campaign ID Base Campaign ID for the PlacementPerformance report.
BiddingStrategyId Long Attribute Bid Strategy ID Bid Strategy ID for the PlacementPerformance report.
BiddingStrategyName String Attribute Bid Strategy Name Bid Strategy Name for the PlacementPerformance report.
BiddingStrategyType String Attribute Bid Strategy Type Bid Strategy Type for the PlacementPerformance report.

使用できる値は次のとおりです。MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN

BidModifier Double Attribute Bid Adj Bid Adj for the PlacementPerformance report.
CampaignId Long Attribute Campaign ID Campaign ID for the PlacementPerformance report.
CampaignName String Attribute Campaign Campaign for the PlacementPerformance report.
CampaignStatus String Attribute Campaign State Campaign State for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CpcBid Decimal Attribute Max CPC Max CPC for the PlacementPerformance report.
CpcBidSource String Attribute Max CPC Source Max CPC Source for the PlacementPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

CpmBid Decimal Attribute Max CPM Max CPM for the PlacementPerformance report.
CpmBidSource String Attribute Max CPM Source Max CPM Source for the PlacementPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

Criteria String Attribute Placement Placement for the PlacementPerformance report.
CriteriaDestinationUrl String Attribute Destination URL Destination URL for the PlacementPerformance report.
CustomerDescriptiveName String Attribute Client Name Client Name for the PlacementPerformance report.
DisplayName String Attribute Criteria Display Name Criteria Display Name for the PlacementPerformance report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the PlacementPerformance report.
FinalAppUrls String Attribute App Final URL App Final URL for the PlacementPerformance report.
FinalMobileUrls String Attribute Mobile Final URL Mobile Final URL for the PlacementPerformance report.
FinalUrls String Attribute Final URL Final URL for the PlacementPerformance report.
Id Long Attribute Criterion ID Criterion ID for the PlacementPerformance report.
IsNegative String Attribute Is Negative Is Negative for the PlacementPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

IsRestrict String Attribute Is Restricting Is Restricting for the PlacementPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

Status String Attribute Placement State Placement State for the PlacementPerformance report.

使用できる値は次のとおりです。ENABLED, REMOVED, PAUSED

TrackingUrlTemplate String Attribute Tracking Template Tracking Template for the PlacementPerformance report.
UrlCustomParameters String Attribute Custom Parameter Custom Parameter for the PlacementPerformance report.
AdNetworkType1 String Segment Network Network for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ClickType String Segment Click Type Click Type for the PlacementPerformance report.

使用できる値は次のとおりです。URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN

ConversionCategoryName String Segment Conversion Category Conversion Category for the PlacementPerformance report.
ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the PlacementPerformance report.
ConversionTypeName String Segment Conversion Name Conversion Name for the PlacementPerformance report.
Date Date Segment Day Day for the PlacementPerformance report.
DayOfWeek String Segment Day Of Week Day Of Week for the PlacementPerformance report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the PlacementPerformance report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

Month String Segment Month Month for the PlacementPerformance report.
MonthOfYear String Segment Month Of Year Month Of Year for the PlacementPerformance report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the PlacementPerformance report.
Week String Segment Week Week for the PlacementPerformance report.
Year Integer Segment Year Year for the PlacementPerformance report.
ActiveViewCpm Decimal Metric Active View Avg CPM Active View Avg CPM for the PlacementPerformance report.
ActiveViewCtr Double Metric Active View Viewable CTR Active View Viewable CTR for the PlacementPerformance report.
ActiveViewImpressions Long Metric Active View Viewable Impressions Active View Viewable Impressions for the PlacementPerformance report.
ActiveViewMeasurability Double Metric Active View Measurable Impr Per Impr Active View Measurable Impr Per Impr for the PlacementPerformance report.
ActiveViewMeasurableCost Decimal Metric Active View Measurable Cost Active View Measurable Cost for the PlacementPerformance report.
ActiveViewMeasurableImpressions Long Metric Active View Measurable Impr Active View Measurable Impr for the PlacementPerformance report.
ActiveViewViewability Double Metric Active View Viewable Impr Per Measurable Impr Active View Viewable Impr Per Measurable Impr for the PlacementPerformance report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the PlacementPerformance report.
AllConversions Double Metric All Conv All Conv for the PlacementPerformance report.
AllConversionValue Double Metric All Conv Value All Conv Value for the PlacementPerformance report.
AverageCost Decimal Metric Avg Cost Avg Cost for the PlacementPerformance report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the PlacementPerformance report.
AverageCpe Double Metric Avg CPE Avg CPE for the PlacementPerformance report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the PlacementPerformance report.
AverageCpv Double Metric Avg CPV Avg CPV for the PlacementPerformance report.
Clicks Long Metric Clicks Clicks for the PlacementPerformance report.
ConversionRate Double Metric Conv Rate Conv Rate for the PlacementPerformance report.
Conversions Double Metric Conversions Conversions for the PlacementPerformance report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the PlacementPerformance report.
Cost Decimal Metric Cost Cost for the PlacementPerformance report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the PlacementPerformance report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the PlacementPerformance report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the PlacementPerformance report.
Ctr Double Metric CTR CTR for the PlacementPerformance report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the PlacementPerformance report.
Engagements Long Metric Engagements Engagements for the PlacementPerformance report.
GmailForwards Long Metric Gmail Forwards Gmail Forwards for the PlacementPerformance report.
GmailSaves Long Metric Gmail Saves Gmail Saves for the PlacementPerformance report.
GmailSecondaryClicks Long Metric Gmail Clicks To Website Gmail Clicks To Website for the PlacementPerformance report.
Impressions Long Metric Impressions Impressions for the PlacementPerformance report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the PlacementPerformance report.
Interactions Long Metric Interactions Interactions for the PlacementPerformance report.
InteractionTypes String Metric Interaction Types Interaction Types for the PlacementPerformance report.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the PlacementPerformance report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the PlacementPerformance report.
VideoQuartile100Rate Double Metric Video Played To 100Percent Video Played To 100Percent for the PlacementPerformance report.
VideoQuartile25Rate Double Metric Video Played To 25Percent Video Played To 25Percent for the PlacementPerformance report.
VideoQuartile50Rate Double Metric Video Played To 50Percent Video Played To 50Percent for the PlacementPerformance report.
VideoQuartile75Rate Double Metric Video Played To 75Percent Video Played To 75Percent for the PlacementPerformance report.
VideoViewRate Double Metric View Rate View Rate for the PlacementPerformance report.
VideoViews Long Metric Views Views for the PlacementPerformance report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the PlacementPerformance report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
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Build 19.0.7354.0