CData ODBC Driver for Google Ads 2019J - Online Help

Placeholder

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The Placeholder Report provides statistics for feed-based ad extensions, one row per placeholder type.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountDescriptiveName String Attribute Account Account for the Placeholder report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the Placeholder report.
AdGroupName String Attribute Ad Group Ad Group for the Placeholder report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CampaignId Long Attribute Campaign ID Campaign ID for the Placeholder report.
CampaignName String Attribute Campaign Campaign for the Placeholder report.
CampaignStatus String Attribute Campaign State Campaign State for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

ExtensionPlaceholderCreativeId Long Attribute Ad ID Ad ID for the Placeholder report.
ExtensionPlaceholderType String Attribute Feed Placeholder Type Feed Placeholder Type for the Placeholder report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the Placeholder report.
AdNetworkType1 String Segment Network Network for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ClickType String Segment Click Type Click Type for the Placeholder report.

使用できる値は次のとおりです。URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN

ConversionCategoryName String Segment Conversion Category Conversion Category for the Placeholder report.
ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the Placeholder report.
ConversionTypeName String Segment Conversion Name Conversion Name for the Placeholder report.
Date Date Segment Day Day for the Placeholder report.
DayOfWeek String Segment Day Of Week Day Of Week for the Placeholder report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the Placeholder report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

Month String Segment Month Month for the Placeholder report.
MonthOfYear String Segment Month Of Year Month Of Year for the Placeholder report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the Placeholder report.
Slot String Segment Top Vs Other Top Vs Other for the Placeholder report.

使用できる値は次のとおりです。SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN

Week String Segment Week Week for the Placeholder report.
Year Integer Segment Year Year for the Placeholder report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the Placeholder report.
AllConversions Double Metric All Conv All Conv for the Placeholder report.
AllConversionValue Double Metric All Conv Value All Conv Value for the Placeholder report.
AverageCost Decimal Metric Avg Cost Avg Cost for the Placeholder report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the Placeholder report.
AverageCpe Double Metric Avg CPE Avg CPE for the Placeholder report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the Placeholder report.
AverageCpv Double Metric Avg CPV Avg CPV for the Placeholder report.
AveragePosition Double Metric Avg Position Avg Position for the Placeholder report.
Clicks Long Metric Clicks Clicks for the Placeholder report.
ConversionRate Double Metric Conv Rate Conv Rate for the Placeholder report.
Conversions Double Metric Conversions Conversions for the Placeholder report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the Placeholder report.
Cost Decimal Metric Cost Cost for the Placeholder report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the Placeholder report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the Placeholder report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the Placeholder report.
Ctr Double Metric CTR CTR for the Placeholder report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the Placeholder report.
Engagements Long Metric Engagements Engagements for the Placeholder report.
Impressions Long Metric Impressions Impressions for the Placeholder report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the Placeholder report.
Interactions Long Metric Interactions Interactions for the Placeholder report.
InteractionTypes String Metric Interaction Types Interaction Types for the Placeholder report.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the Placeholder report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the Placeholder report.
VideoViewRate Double Metric View Rate View Rate for the Placeholder report.
VideoViews Long Metric Views Views for the Placeholder report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the Placeholder report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
Copyright (c) 2020 CData Software, Inc. - All rights reserved.
Build 19.0.7354.0