CData ODBC Driver for Google Ads 2019J - Online Help

KeywordsPerformance

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the KeywordsPerformance report.
AccountDescriptiveName String Attribute Account Account for the KeywordsPerformance report.
AccountTimeZone String Attribute Time Zone Time Zone for the KeywordsPerformance report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the KeywordsPerformance report.
AdGroupName String Attribute Ad Group Ad Group for the KeywordsPerformance report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

ApprovalStatus String Attribute Approval Status Approval Status for the KeywordsPerformance report.

使用できる値は次のとおりです。APPROVED, PENDING_REVIEW, UNDER_REVIEW, DISAPPROVED

BaseAdGroupId Long Attribute Base Ad Group ID Base Ad Group ID for the KeywordsPerformance report.
BaseCampaignId Long Attribute Base Campaign ID Base Campaign ID for the KeywordsPerformance report.
BiddingStrategyId Long Attribute Bid Strategy ID Bid Strategy ID for the KeywordsPerformance report.
BiddingStrategyName String Attribute Bid Strategy Name Bid Strategy Name for the KeywordsPerformance report.
BiddingStrategySource String Attribute Bidding Strategy Source Bidding Strategy Source for the KeywordsPerformance report.

使用できる値は次のとおりです。CAMPAIGN, ADGROUP, CRITERION

BiddingStrategyType String Attribute Bid Strategy Type Bid Strategy Type for the KeywordsPerformance report.

使用できる値は次のとおりです。MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN

CampaignId Long Attribute Campaign ID Campaign ID for the KeywordsPerformance report.
CampaignName String Attribute Campaign Campaign for the KeywordsPerformance report.
CampaignStatus String Attribute Campaign State Campaign State for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

ConversionAdjustment String Attribute Conversion Adjustment Conversion Adjustment for the KeywordsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

CpcBid Decimal Attribute Max CPC Max CPC for the KeywordsPerformance report.
CpcBidSource String Attribute Max CPC Source Max CPC Source for the KeywordsPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

CpmBid Decimal Attribute Max CPM Max CPM for the KeywordsPerformance report.
CreativeQualityScore String Attribute Ad Relevance Ad Relevance for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

Criteria String Attribute Keyword Keyword for the KeywordsPerformance report.
CriteriaDestinationUrl String Attribute Destination URL Destination URL for the KeywordsPerformance report.
CustomerDescriptiveName String Attribute Client Name Client Name for the KeywordsPerformance report.
EnhancedCpcEnabled String Attribute Enhanced CPC Enabled Enhanced CPC Enabled for the KeywordsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

EstimatedAddClicksAtFirstPositionCpc Long Attribute Est Add Clicks Per wk (first Position Bid) Est Add Clicks Per wk (first Position Bid) for the KeywordsPerformance report.
EstimatedAddCostAtFirstPositionCpc Decimal Attribute Est Add Cost Per wk (first Position Bid) Est Add Cost Per wk (first Position Bid) for the KeywordsPerformance report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the KeywordsPerformance report.
FinalAppUrls String Attribute App Final URL App Final URL for the KeywordsPerformance report.
FinalMobileUrls String Attribute Mobile Final URL Mobile Final URL for the KeywordsPerformance report.
FinalUrls String Attribute Final URL Final URL for the KeywordsPerformance report.
FinalUrlSuffix String Attribute Final URL Suffix Final URL Suffix for the KeywordsPerformance report.
FirstPageCpc String Attribute First Page CPC First Page CPC for the KeywordsPerformance report.
FirstPositionCpc String Attribute First Position CPC First Position CPC for the KeywordsPerformance report.
HasQualityScore String Attribute Has Quality Score Has Quality Score for the KeywordsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

Id Long Attribute Keyword ID Keyword ID for the KeywordsPerformance report.
IsNegative String Attribute Is Negative Is Negative for the KeywordsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

KeywordMatchType String Attribute Match Type Match Type for the KeywordsPerformance report.

使用できる値は次のとおりです。EXACT, PHRASE, BROAD

LabelIds String Attribute Label IDs Label IDs for the KeywordsPerformance report.
Labels String Attribute Labels Labels for the KeywordsPerformance report.
PostClickQualityScore String Attribute Landing Page Experience Landing Page Experience for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

QualityScore Integer Attribute Quality Score Quality Score for the KeywordsPerformance report.
SearchPredictedCtr String Attribute Expected Clickthrough Rate Expected Clickthrough Rate for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

Status String Attribute Keyword State Keyword State for the KeywordsPerformance report.

使用できる値は次のとおりです。ENABLED, REMOVED, PAUSED

SystemServingStatus String Attribute Criterion Serving Status Criterion Serving Status for the KeywordsPerformance report.

使用できる値は次のとおりです。ELIGIBLE, RARELY_SERVED

TopOfPageCpc String Attribute Top Of Page CPC Top Of Page CPC for the KeywordsPerformance report.
TrackingUrlTemplate String Attribute Tracking Template Tracking Template for the KeywordsPerformance report.
UrlCustomParameters String Attribute Custom Parameter Custom Parameter for the KeywordsPerformance report.
VerticalId Long Attribute Vertical ID Vertical ID for the KeywordsPerformance report.
AdNetworkType1 String Segment Network Network for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ClickType String Segment Click Type Click Type for the KeywordsPerformance report.

使用できる値は次のとおりです。URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN

ConversionAdjustmentLagBucket String Segment Days To Conversion Or Adjustment Days To Conversion Or Adjustment for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN

ConversionCategoryName String Segment Conversion Category Conversion Category for the KeywordsPerformance report.
ConversionLagBucket String Segment Days To Conversion Days To Conversion for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS

ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the KeywordsPerformance report.
ConversionTypeName String Segment Conversion Name Conversion Name for the KeywordsPerformance report.
Date Date Segment Day Day for the KeywordsPerformance report.
DayOfWeek String Segment Day Of Week Day Of Week for the KeywordsPerformance report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

Month String Segment Month Month for the KeywordsPerformance report.
MonthOfYear String Segment Month Of Year Month Of Year for the KeywordsPerformance report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the KeywordsPerformance report.
Slot String Segment Top Vs Other Top Vs Other for the KeywordsPerformance report.

使用できる値は次のとおりです。SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN

Week String Segment Week Week for the KeywordsPerformance report.
Year Integer Segment Year Year for the KeywordsPerformance report.
AbsoluteTopImpressionPercentage Double Metric Impr Abs Top The percent of add impressions shown as the very first ad.
ActiveViewCpm Decimal Metric Active View Avg CPM Active View Avg CPM for the KeywordsPerformance report.
ActiveViewCtr Double Metric Active View Viewable CTR Active View Viewable CTR for the KeywordsPerformance report.
ActiveViewImpressions Long Metric Active View Viewable Impressions Active View Viewable Impressions for the KeywordsPerformance report.
ActiveViewMeasurability Double Metric Active View Measurable Impr Per Impr Active View Measurable Impr Per Impr for the KeywordsPerformance report.
ActiveViewMeasurableCost Decimal Metric Active View Measurable Cost Active View Measurable Cost for the KeywordsPerformance report.
ActiveViewMeasurableImpressions Long Metric Active View Measurable Impr Active View Measurable Impr for the KeywordsPerformance report.
ActiveViewViewability Double Metric Active View Viewable Impr Per Measurable Impr Active View Viewable Impr Per Measurable Impr for the KeywordsPerformance report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the KeywordsPerformance report.
AllConversions Double Metric All Conv All Conv for the KeywordsPerformance report.
AllConversionValue Double Metric All Conv Value All Conv Value for the KeywordsPerformance report.
AverageCost Decimal Metric Avg Cost Avg Cost for the KeywordsPerformance report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the KeywordsPerformance report.
AverageCpe Double Metric Avg CPE Avg CPE for the KeywordsPerformance report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the KeywordsPerformance report.
AverageCpv Double Metric Avg CPV Avg CPV for the KeywordsPerformance report.
AveragePageviews Double Metric Pages Per Session Pages Per Session for the KeywordsPerformance report.
AveragePosition Double Metric Avg Position Avg Position for the KeywordsPerformance report.
AverageTimeOnSite Double Metric Avg Session Duration (seconds) Avg Session Duration (seconds) for the KeywordsPerformance report.
BounceRate Double Metric Bounce Rate Bounce Rate for the KeywordsPerformance report.
ClickAssistedConversions Long Metric Click Assisted Conv Click Assisted Conv for the KeywordsPerformance report.
ClickAssistedConversionsOverLastClickConversions Double Metric Click Assisted Conv Per Last Click Conv Click Assisted Conv Per Last Click Conv for the KeywordsPerformance report.
ClickAssistedConversionValue Double Metric Click Assisted Conv Value Click Assisted Conv Value for the KeywordsPerformance report.
Clicks Long Metric Clicks Clicks for the KeywordsPerformance report.
ConversionRate Double Metric Conv Rate Conv Rate for the KeywordsPerformance report.
Conversions Double Metric Conversions Conversions for the KeywordsPerformance report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the KeywordsPerformance report.
Cost Decimal Metric Cost Cost for the KeywordsPerformance report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the KeywordsPerformance report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the KeywordsPerformance report.
CostPerCurrentModelAttributedConversion Double Metric Cost Per Conv (current Model) Cost Per Conv (current Model) for the KeywordsPerformance report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the KeywordsPerformance report.
Ctr Double Metric CTR CTR for the KeywordsPerformance report.
CurrentModelAttributedConversions Double Metric Conversions (current Model) Conversions (current Model) for the KeywordsPerformance report.
CurrentModelAttributedConversionValue Double Metric Conv Value (current Model) Conv Value (current Model) for the KeywordsPerformance report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the KeywordsPerformance report.
Engagements Long Metric Engagements Engagements for the KeywordsPerformance report.
GmailForwards Long Metric Gmail Forwards Gmail Forwards for the KeywordsPerformance report.
GmailSaves Long Metric Gmail Saves Gmail Saves for the KeywordsPerformance report.
GmailSecondaryClicks Long Metric Gmail Clicks To Website Gmail Clicks To Website for the KeywordsPerformance report.
HistoricalCreativeQualityScore String Metric Ad Relevance (hist) Ad Relevance (hist) for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

HistoricalLandingPageQualityScore String Metric Landing Page Experience (hist) Landing Page Experience (hist) for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

HistoricalQualityScore Integer Metric Qual Score (hist) Qual Score (hist) for the KeywordsPerformance report.
HistoricalSearchPredictedCtr String Metric Expected Clickthrough Rate (hist) Expected Clickthrough Rate (hist) for the KeywordsPerformance report.

使用できる値は次のとおりです。UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE

ImpressionAssistedConversions Long Metric Impr Assisted Conv Impr Assisted Conv for the KeywordsPerformance report.
ImpressionAssistedConversionsOverLastClickConversions Double Metric Impr Assisted Conv Per Last Click Conv Impr Assisted Conv Per Last Click Conv for the KeywordsPerformance report.
ImpressionAssistedConversionValue Double Metric Impr Assisted Conv Value Impr Assisted Conv Value for the KeywordsPerformance report.
Impressions Long Metric Impressions Impressions for the KeywordsPerformance report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the KeywordsPerformance report.
Interactions Long Metric Interactions Interactions for the KeywordsPerformance report.
InteractionTypes String Metric Interaction Types Interaction Types for the KeywordsPerformance report.
PercentNewVisitors Double Metric Percent New Sessions Percent New Sessions for the KeywordsPerformance report.
SearchExactMatchImpressionShare Double Metric Search Exact Match IS Search Exact Match IS for the KeywordsPerformance report.
SearchImpressionShare Double Metric Search Impr Share Search Impr Share for the KeywordsPerformance report.
SearchRankLostImpressionShare Double Metric Search Lost IS (rank) Search Lost IS (rank) for the KeywordsPerformance report.
TopImpressionPercentage Double Metric Impr Top The percent of add impressions that are shown anywhere above the organic search results.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the KeywordsPerformance report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the KeywordsPerformance report.
ValuePerCurrentModelAttributedConversion Double Metric Value Per Conv (current Model) Value Per Conv (current Model) for the KeywordsPerformance report.
VideoQuartile100Rate Double Metric Video Played To 100Percent Video Played To 100Percent for the KeywordsPerformance report.
VideoQuartile25Rate Double Metric Video Played To 25Percent Video Played To 25Percent for the KeywordsPerformance report.
VideoQuartile50Rate Double Metric Video Played To 50Percent Video Played To 50Percent for the KeywordsPerformance report.
VideoQuartile75Rate Double Metric Video Played To 75Percent Video Played To 75Percent for the KeywordsPerformance report.
VideoViewRate Double Metric View Rate View Rate for the KeywordsPerformance report.
VideoViews Long Metric Views Views for the KeywordsPerformance report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the KeywordsPerformance report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
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