CData ODBC Driver for Google Ads 2019J - Online Help

DisplayTopicsPerformance

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The Display Topics Performance report includes all display network statistics aggregated at the topic level, one row per topic.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the DisplayTopicsPerformance report.
AccountDescriptiveName String Attribute Account Account for the DisplayTopicsPerformance report.
AccountTimeZone String Attribute Time Zone Time Zone for the DisplayTopicsPerformance report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the DisplayTopicsPerformance report.
AdGroupName String Attribute Ad Group Ad Group for the DisplayTopicsPerformance report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

BaseAdGroupId Long Attribute Base Ad Group ID Base Ad Group ID for the DisplayTopicsPerformance report.
BaseCampaignId Long Attribute Base Campaign ID Base Campaign ID for the DisplayTopicsPerformance report.
BiddingStrategyId Long Attribute Bid Strategy ID Bid Strategy ID for the DisplayTopicsPerformance report.
BiddingStrategyName String Attribute Bid Strategy Name Bid Strategy Name for the DisplayTopicsPerformance report.
BiddingStrategyType String Attribute Bid Strategy Type Bid Strategy Type for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN

BidModifier Double Attribute Bid Adj Bid Adj for the DisplayTopicsPerformance report.
CampaignId Long Attribute Campaign ID Campaign ID for the DisplayTopicsPerformance report.
CampaignName String Attribute Campaign Campaign for the DisplayTopicsPerformance report.
CampaignStatus String Attribute Campaign State Campaign State for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CpcBid Decimal Attribute Max CPC Max CPC for the DisplayTopicsPerformance report.
CpcBidSource String Attribute Max CPC Source Max CPC Source for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

CpmBid Decimal Attribute Max CPM Max CPM for the DisplayTopicsPerformance report.
CpmBidSource String Attribute Max CPM Source Max CPM Source for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

Criteria String Attribute Topic Topic for the DisplayTopicsPerformance report.
CriteriaDestinationUrl String Attribute Destination URL Destination URL for the DisplayTopicsPerformance report.
CustomerDescriptiveName String Attribute Client Name Client Name for the DisplayTopicsPerformance report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the DisplayTopicsPerformance report.
FinalAppUrls String Attribute App Final URL App Final URL for the DisplayTopicsPerformance report.
FinalMobileUrls String Attribute Mobile Final URL Mobile Final URL for the DisplayTopicsPerformance report.
FinalUrls String Attribute Final URL Final URL for the DisplayTopicsPerformance report.
Id Long Attribute Criterion ID Criterion ID for the DisplayTopicsPerformance report.
IsNegative String Attribute Is Negative Is Negative for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

IsRestrict String Attribute Is Restricting Is Restricting for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

Status String Attribute Topic State Topic State for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。ENABLED, REMOVED, PAUSED

TrackingUrlTemplate String Attribute Tracking Template Tracking Template for the DisplayTopicsPerformance report.
UrlCustomParameters String Attribute Custom Parameter Custom Parameter for the DisplayTopicsPerformance report.
VerticalId Long Attribute Vertical ID Vertical ID for the DisplayTopicsPerformance report.
AdNetworkType1 String Segment Network Network for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ClickType String Segment Click Type Click Type for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN

ConversionCategoryName String Segment Conversion Category Conversion Category for the DisplayTopicsPerformance report.
ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the DisplayTopicsPerformance report.
ConversionTypeName String Segment Conversion Name Conversion Name for the DisplayTopicsPerformance report.
Date Date Segment Day Day for the DisplayTopicsPerformance report.
DayOfWeek String Segment Day Of Week Day Of Week for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

Month String Segment Month Month for the DisplayTopicsPerformance report.
MonthOfYear String Segment Month Of Year Month Of Year for the DisplayTopicsPerformance report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the DisplayTopicsPerformance report.
Week String Segment Week Week for the DisplayTopicsPerformance report.
Year Integer Segment Year Year for the DisplayTopicsPerformance report.
ActiveViewCpm Decimal Metric Active View Avg CPM Active View Avg CPM for the DisplayTopicsPerformance report.
ActiveViewCtr Double Metric Active View Viewable CTR Active View Viewable CTR for the DisplayTopicsPerformance report.
ActiveViewImpressions Long Metric Active View Viewable Impressions Active View Viewable Impressions for the DisplayTopicsPerformance report.
ActiveViewMeasurability Double Metric Active View Measurable Impr Per Impr Active View Measurable Impr Per Impr for the DisplayTopicsPerformance report.
ActiveViewMeasurableCost Decimal Metric Active View Measurable Cost Active View Measurable Cost for the DisplayTopicsPerformance report.
ActiveViewMeasurableImpressions Long Metric Active View Measurable Impr Active View Measurable Impr for the DisplayTopicsPerformance report.
ActiveViewViewability Double Metric Active View Viewable Impr Per Measurable Impr Active View Viewable Impr Per Measurable Impr for the DisplayTopicsPerformance report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the DisplayTopicsPerformance report.
AllConversions Double Metric All Conv All Conv for the DisplayTopicsPerformance report.
AllConversionValue Double Metric All Conv Value All Conv Value for the DisplayTopicsPerformance report.
AverageCost Decimal Metric Avg Cost Avg Cost for the DisplayTopicsPerformance report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the DisplayTopicsPerformance report.
AverageCpe Double Metric Avg CPE Avg CPE for the DisplayTopicsPerformance report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the DisplayTopicsPerformance report.
AverageCpv Double Metric Avg CPV Avg CPV for the DisplayTopicsPerformance report.
Clicks Long Metric Clicks Clicks for the DisplayTopicsPerformance report.
ConversionRate Double Metric Conv Rate Conv Rate for the DisplayTopicsPerformance report.
Conversions Double Metric Conversions Conversions for the DisplayTopicsPerformance report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the DisplayTopicsPerformance report.
Cost Decimal Metric Cost Cost for the DisplayTopicsPerformance report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the DisplayTopicsPerformance report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the DisplayTopicsPerformance report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the DisplayTopicsPerformance report.
Ctr Double Metric CTR CTR for the DisplayTopicsPerformance report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the DisplayTopicsPerformance report.
Engagements Long Metric Engagements Engagements for the DisplayTopicsPerformance report.
GmailForwards Long Metric Gmail Forwards Gmail Forwards for the DisplayTopicsPerformance report.
GmailSaves Long Metric Gmail Saves Gmail Saves for the DisplayTopicsPerformance report.
GmailSecondaryClicks Long Metric Gmail Clicks To Website Gmail Clicks To Website for the DisplayTopicsPerformance report.
Impressions Long Metric Impressions Impressions for the DisplayTopicsPerformance report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the DisplayTopicsPerformance report.
Interactions Long Metric Interactions Interactions for the DisplayTopicsPerformance report.
InteractionTypes String Metric Interaction Types Interaction Types for the DisplayTopicsPerformance report.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the DisplayTopicsPerformance report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the DisplayTopicsPerformance report.
VideoQuartile100Rate Double Metric Video Played To 100Percent Video Played To 100Percent for the DisplayTopicsPerformance report.
VideoQuartile25Rate Double Metric Video Played To 25Percent Video Played To 25Percent for the DisplayTopicsPerformance report.
VideoQuartile50Rate Double Metric Video Played To 50Percent Video Played To 50Percent for the DisplayTopicsPerformance report.
VideoQuartile75Rate Double Metric Video Played To 75Percent Video Played To 75Percent for the DisplayTopicsPerformance report.
VideoViewRate Double Metric View Rate View Rate for the DisplayTopicsPerformance report.
VideoViews Long Metric Views Views for the DisplayTopicsPerformance report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the DisplayTopicsPerformance report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
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Build 19.0.7354.0