CData ODBC Driver for Google Ads 2019J - Online Help

DisplayKeywordPerformance

CData ODBC Driver for Google Ads 2019J - Build 19.0.7354

The Display Keyword Performance report includes all display network statistics aggregated at the keyword level, one row per keyword.

テーブル固有の情報

Select

Google AdWords は、一つのクエリですべてのカラムをSelect することを許容しません。これは、データによっては同時にSelect された場合に対立するからです。これにより、すべてのカラムをSelect するクエリを発行する場合には、デフォルトのメトリック、セグメント、およびアトリビュートのみが返されます。一般的に、これらのデフォルト項目は、AdWords コンソールを通じて表示されているフィールドと同じです。

デフォルト以外のフィールドを使う場合には、クエリ内で明示的にSelect してください。

WHERE 句では、フィルタを使用することができます。サポートされている処理は、=、!=、>、>=、<、<=、LIKE、NOT LIKE、IN、およびNOT IN operators です。AdWords API ではOR はサポートされていないため、すべてのフィルタはAND で結合される必要があります。

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the DisplayKeywordPerformance report.
AccountDescriptiveName String Attribute Account Account for the DisplayKeywordPerformance report.
AccountTimeZone String Attribute Time Zone Time Zone for the DisplayKeywordPerformance report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the DisplayKeywordPerformance report.
AdGroupName String Attribute Ad Group Ad Group for the DisplayKeywordPerformance report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

BaseAdGroupId Long Attribute Base Ad Group ID Base Ad Group ID for the DisplayKeywordPerformance report.
BaseCampaignId Long Attribute Base Campaign ID Base Campaign ID for the DisplayKeywordPerformance report.
BiddingStrategyId Long Attribute Bid Strategy ID Bid Strategy ID for the DisplayKeywordPerformance report.
BiddingStrategyName String Attribute Bid Strategy Name Bid Strategy Name for the DisplayKeywordPerformance report.
BiddingStrategyType String Attribute Bid Strategy Type Bid Strategy Type for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN

CampaignId Long Attribute Campaign ID Campaign ID for the DisplayKeywordPerformance report.
CampaignName String Attribute Campaign Campaign for the DisplayKeywordPerformance report.
CampaignStatus String Attribute Campaign State Campaign State for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, ENABLED, PAUSED, REMOVED

CpcBid Decimal Attribute Max CPC Max CPC for the DisplayKeywordPerformance report.
CpcBidSource String Attribute Max CPC Source Max CPC Source for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

CpmBid Decimal Attribute Max CPM Max CPM for the DisplayKeywordPerformance report.
CpmBidSource String Attribute Max CPM Source Max CPM Source for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

CpvBid Decimal Attribute Max CPV Max CPV for the DisplayKeywordPerformance report.
CpvBidSource String Attribute Max CPV Source Max CPV Source for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY

Criteria String Attribute Keyword Keyword for the DisplayKeywordPerformance report.
CriteriaDestinationUrl String Attribute Destination URL Destination URL for the DisplayKeywordPerformance report.
CustomerDescriptiveName String Attribute Client Name Client Name for the DisplayKeywordPerformance report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the DisplayKeywordPerformance report.
FinalAppUrls String Attribute App Final URL App Final URL for the DisplayKeywordPerformance report.
FinalMobileUrls String Attribute Mobile Final URL Mobile Final URL for the DisplayKeywordPerformance report.
FinalUrls String Attribute Final URL Final URL for the DisplayKeywordPerformance report.
Id Long Attribute Keyword ID Keyword ID for the DisplayKeywordPerformance report.
IsNegative String Attribute Is Negative Is Negative for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

IsRestrict String Attribute Is Restricting Is Restricting for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。TRUE, FALSE

Status String Attribute Keyword State Keyword State for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。ENABLED, REMOVED, PAUSED

TrackingUrlTemplate String Attribute Tracking Template Tracking Template for the DisplayKeywordPerformance report.
UrlCustomParameters String Attribute Custom Parameter Custom Parameter for the DisplayKeywordPerformance report.
AdNetworkType1 String Segment Network Network for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED

ClickType String Segment Click Type Click Type for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN

ConversionCategoryName String Segment Conversion Category Conversion Category for the DisplayKeywordPerformance report.
ConversionTrackerId Long Segment Conversion Tracker Id Conversion Tracker Id for the DisplayKeywordPerformance report.
ConversionTypeName String Segment Conversion Name Conversion Name for the DisplayKeywordPerformance report.
Date Date Segment Day Day for the DisplayKeywordPerformance report.
DayOfWeek String Segment Day Of Week Day Of Week for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY

Device String Segment Device Device for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET

ExternalConversionSource String Segment Conversion Source Conversion Source for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT

Month String Segment Month Month for the DisplayKeywordPerformance report.
MonthOfYear String Segment Month Of Year Month Of Year for the DisplayKeywordPerformance report.

使用できる値は次のとおりです。JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER

Quarter String Segment Quarter Quarter for the DisplayKeywordPerformance report.
Week String Segment Week Week for the DisplayKeywordPerformance report.
Year Integer Segment Year Year for the DisplayKeywordPerformance report.
ActiveViewCpm Decimal Metric Active View Avg CPM Active View Avg CPM for the DisplayKeywordPerformance report.
ActiveViewCtr Double Metric Active View Viewable CTR Active View Viewable CTR for the DisplayKeywordPerformance report.
ActiveViewImpressions Long Metric Active View Viewable Impressions Active View Viewable Impressions for the DisplayKeywordPerformance report.
ActiveViewMeasurability Double Metric Active View Measurable Impr Per Impr Active View Measurable Impr Per Impr for the DisplayKeywordPerformance report.
ActiveViewMeasurableCost Decimal Metric Active View Measurable Cost Active View Measurable Cost for the DisplayKeywordPerformance report.
ActiveViewMeasurableImpressions Long Metric Active View Measurable Impr Active View Measurable Impr for the DisplayKeywordPerformance report.
ActiveViewViewability Double Metric Active View Viewable Impr Per Measurable Impr Active View Viewable Impr Per Measurable Impr for the DisplayKeywordPerformance report.
AllConversionRate Double Metric All Conv Rate All Conv Rate for the DisplayKeywordPerformance report.
AllConversions Double Metric All Conv All Conv for the DisplayKeywordPerformance report.
AllConversionValue Double Metric All Conv Value All Conv Value for the DisplayKeywordPerformance report.
AverageCost Decimal Metric Avg Cost Avg Cost for the DisplayKeywordPerformance report.
AverageCpc Decimal Metric Avg CPC Avg CPC for the DisplayKeywordPerformance report.
AverageCpe Double Metric Avg CPE Avg CPE for the DisplayKeywordPerformance report.
AverageCpm Decimal Metric Avg CPM Avg CPM for the DisplayKeywordPerformance report.
AverageCpv Double Metric Avg CPV Avg CPV for the DisplayKeywordPerformance report.
Clicks Long Metric Clicks Clicks for the DisplayKeywordPerformance report.
ConversionRate Double Metric Conv Rate Conv Rate for the DisplayKeywordPerformance report.
Conversions Double Metric Conversions Conversions for the DisplayKeywordPerformance report.
ConversionValue Double Metric Total Conv Value Total Conv Value for the DisplayKeywordPerformance report.
Cost Decimal Metric Cost Cost for the DisplayKeywordPerformance report.
CostPerAllConversion Decimal Metric Cost Per All Conv Cost Per All Conv for the DisplayKeywordPerformance report.
CostPerConversion Decimal Metric Cost Per Conv Cost Per Conv for the DisplayKeywordPerformance report.
CrossDeviceConversions Double Metric Cross-device Conv Cross-device Conv for the DisplayKeywordPerformance report.
Ctr Double Metric CTR CTR for the DisplayKeywordPerformance report.
EngagementRate Double Metric Engagement Rate Engagement Rate for the DisplayKeywordPerformance report.
Engagements Long Metric Engagements Engagements for the DisplayKeywordPerformance report.
GmailForwards Long Metric Gmail Forwards Gmail Forwards for the DisplayKeywordPerformance report.
GmailSaves Long Metric Gmail Saves Gmail Saves for the DisplayKeywordPerformance report.
GmailSecondaryClicks Long Metric Gmail Clicks To Website Gmail Clicks To Website for the DisplayKeywordPerformance report.
Impressions Long Metric Impressions Impressions for the DisplayKeywordPerformance report.
InteractionRate Double Metric Interaction Rate Interaction Rate for the DisplayKeywordPerformance report.
Interactions Long Metric Interactions Interactions for the DisplayKeywordPerformance report.
InteractionTypes String Metric Interaction Types Interaction Types for the DisplayKeywordPerformance report.
ValuePerAllConversion Double Metric Value Per All Conv Value Per All Conv for the DisplayKeywordPerformance report.
ValuePerConversion Double Metric Value Per Conv Value Per Conv for the DisplayKeywordPerformance report.
VideoQuartile100Rate Double Metric Video Played To 100Percent Video Played To 100Percent for the DisplayKeywordPerformance report.
VideoQuartile25Rate Double Metric Video Played To 25Percent Video Played To 25Percent for the DisplayKeywordPerformance report.
VideoQuartile50Rate Double Metric Video Played To 50Percent Video Played To 50Percent for the DisplayKeywordPerformance report.
VideoQuartile75Rate Double Metric Video Played To 75Percent Video Played To 75Percent for the DisplayKeywordPerformance report.
VideoViewRate Double Metric View Rate View Rate for the DisplayKeywordPerformance report.
VideoViews Long Metric Views Views for the DisplayKeywordPerformance report.
ViewThroughConversions Long Metric View-through Conv View-through Conv for the DisplayKeywordPerformance report.

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似列フィールドを使用して、データソースから返されるタプルを詳細に制御することができます。

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

 
 
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Build 19.0.7354.0