ODBC Driver for Google Analytics

Build 22.0.8509

Global_Access_Object

Retrieves data for all the available dimensions and metrics.

Columns

Name Type Dimension DefaultMetric DefaultDimension Description
UserType String True A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
SessionCount String True The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
DaysSinceLastSession String True The number of days elapsed since users last visited the property, used to calculate user loyalty.
UserDefinedValue String True The value provided when defining custom user segments for the property.
UserBucket String True Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
SessionDurationBucket String True The length (returned as a string) of a session measured in seconds and reported in second increments.
ReferralPath String True The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
FullReferrer String True The full referring URL including the hostname and path.
Campaign String True For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
Source String True The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
Medium String True The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
SourceMedium String True Combined values of ga:source and ga:medium.
Keyword String True For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
AdContent String True For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
SocialNetwork String True The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
HasSocialSourceReferral String True A boolean, either Yes or No, indicates whether sessions to the property are from a social source.
AdGroup String True The name of the AdWords ad group.
AdSlot String True The location (Top, RHS, or not set) of the advertisement on the hosting page.
AdDistributionNetwork String True The network (Content, Search, Search partners, etc.) used to deliver the ads.
AdMatchType String True The match type (Phrase, Exact, Broad, etc.) applied for users' search term.
AdKeywordMatchType String True The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
AdMatchedQuery String True The search query that triggered impressions.
AdPlacementDomain String True The domain where the ads on the content network were placed.
AdPlacementUrl String True The URL where the ads were placed on the content network.
AdFormat String True The AdWords ad format (Text, Image, Flash, Video, etc.).
AdTargetingType String True This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.
AdTargetingOption String True It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
AdDisplayUrl String True The URL the AdWords ads displayed.
AdDestinationUrl String True The URL to which the AdWords ads referred traffic.
AdwordsCustomerID String True Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.
AdwordsCampaignID String True AdWords API Campaign.id.
AdwordsAdGroupID String True AdWords API AdGroup.id.
AdwordsCreativeID String True AdWords API Ad.id.
AdwordsCriteriaID String True AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
AdQueryWordCount String True The number of words in the search query.
GoalCompletionLocation String True The page path or screen name that matched any destination type goal completion.
GoalPreviousStep1 String True The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
GoalPreviousStep2 String True The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
GoalPreviousStep3 String True The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
Browser String True The name of users' browsers, for example, Internet Explorer or Firefox.
BrowserVersion String True The version of users' browsers, for example, 2.0.0.14.
OperatingSystem String True Users' operating system, for example, Windows, Linux, Macintosh, or iOS.
OperatingSystemVersion String True The version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
MobileDeviceBranding String True Mobile manufacturer or branded name.
MobileDeviceModel String True Mobile device model.
MobileInputSelector String True Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
MobileDeviceInfo String True The branding, model, and marketing name used to identify the mobile device.
MobileDeviceMarketingName String True The marketing name used for the mobile device.
DeviceCategory String True The type of device: desktop, tablet, or mobile.
Continent String True Users' continent, derived from users' IP addresses or Geographical IDs.
SubContinent String True Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
Country String True Users' country, derived from their IP addresses or Geographical IDs.
Region String True Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
Metro String True The Designated Market Area (DMA) from where traffic arrived.
City String True Users' city, derived from their IP addresses or Geographical IDs.
Latitude String True The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
Longitude String True The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
NetworkDomain String True The domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
NetworkLocation String True The names of the service providers used to reach the property. For example, if most users of the website come via the major cable Internet service providers, its value will be these service providers' names.
FlashVersion String True The version of Flash, including minor versions, supported by users' browsers.
JavaEnabled String True A boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
Language String True The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
ScreenColors String True The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
SourcePropertyDisplayName String True Source property display name of roll-up properties. This is valid for only roll-up properties.
SourcePropertyTrackingId String True Source property tracking ID of roll-up properties. This is valid for only roll-up properties.
ScreenResolution String True Resolution of users' screens, for example, 1024x738.
Hostname String True The hostname from which the tracking request was made.
PagePath String True A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
PagePathLevel1 String True This dimension rolls up all the page paths in the first hierarchical level in pagePath.
PagePathLevel2 String True This dimension rolls up all the page paths in the second hierarchical level in pagePath.
PagePathLevel3 String True This dimension rolls up all the page paths in the third hierarchical level in pagePath.
PagePathLevel4 String True This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
PageTitle String True The page's title. Multiple pages might have the same page title.
LandingPagePath String True The first page in users' sessions, or the landing page.
SecondPagePath String True The second page in users' sessions.
ExitPagePath String True The last page or exit page in users' sessions.
PreviousPagePath String True A page visited before another page on the same property, typically used with the pagePath dimension.
PageDepth String True The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
SearchUsed String True A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
SearchKeyword String True Search term used within the property.
SearchKeywordRefinement String True Subsequent keyword search term or string entered by users after a given initial string search.
SearchCategory String True The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.
SearchStartPage String True The page where users initiated an internal search.
SearchDestinationPage String True The page users immediately visited after performing an internal search on the site. This is usually the search results page.
SearchAfterDestinationPage String True The page that users visited after performing an internal search on the site.
AppInstallerId String True The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method.
AppVersion String True The application version.
AppName String True The application name.
AppId String True The application ID.
ScreenName String True The name of the screen.
ScreenDepth String True The number of screenviews (reported as a string) per session, useful for historgrams.
LandingScreenName String True The name of the first viewed screen.
ExitScreenName String True The name of the screen where users exited the application.
EventCategory String True The event category.
EventAction String True Event action.
EventLabel String True Event label.
TransactionId String True The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
Affiliation String True A product affiliation to designate a supplying company or brick and mortar location.
SessionsToTransaction String True The number of sessions between users' purchases and the related campaigns that lead to the purchases.
DaysToTransaction String True The number of days between users' purchases and the most recent campaign source prior to the purchase.
ProductSku String True The product SKU, defined in the ecommerce tracking application, for purchased items.
ProductName String True The product name, supplied by the ecommerce tracking application, for purchased items.
ProductCategory String True Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
CurrencyCode String True The local currency code (based on ISO 4217 standard) of the transaction.
SocialInteractionNetwork String True For social interactions, this represents the social network being tracked.
SocialInteractionAction String True For social interactions, this is the social action (e.g., +1, bookmark) being tracked.
SocialInteractionNetworkAction String True For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.
SocialInteractionTarget String True For social interactions, this is the URL (or resource) which receives the social network action.
SocialEngagementType String True Engagement type.
UserTimingCategory String True For easier reporting purposes, this is used to categorize all user timing variables into logical groups.
UserTimingLabel String True The name of the resource's action being tracked.
UserTimingVariable String True Used to add flexibility to visualize user timings in the reports.
ExceptionDescription String True The description for the exception.
ExperimentId String True The user-scoped ID of the content experiment that users were exposed to when the metrics were reported.
ExperimentVariant String True The user-scoped ID of the particular variant that users were exposed to during a content experiment.
Date String True The date of the session formatted as YYYYMMDD.
Year String True The year of the session, a four-digit year from 2005 to the current year.
Month String True Month of the session, a two digit integer from 01 to 12.
Week String True The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Day String True The day of the month, a two-digit number from 01 to 31.
Hour String True A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
Minute String True Returns the minutes, between 00 and 59, in the hour.
NthMonth String True The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
NthWeek String True The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
NthDay String True The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
NthMinute String True The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
DayOfWeek String True Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
DayOfWeekName String True Name (in English) of the day of the week.
DateHour String True Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
DateHourMinute String True Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
YearMonth String True Combined values of ga:year and ga:month.
YearWeek String True Combined values of ga:year and ga:week.
IsoWeek String True ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
IsoYear String True The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.
IsoYearIsoWeek String True Combined values of ga:isoYear and ga:isoWeek.
DcmClickAd String True DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdId String True DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdType String True DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdTypeId String True DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdvertiser String True DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdvertiserId String True DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCampaign String True DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCampaignId String True DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeId String True DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreative String True DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickRenderingId String True DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeType String True DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeTypeId String True DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeVersion String True DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSite String True Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSiteId String True DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSitePlacement String True DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSitePlacementId String True DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSpotId String True DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmFloodlightActivity String True DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityAndGroup String True DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityGroup String True DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityGroupId String True DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityId String True DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightAdvertiserId String True DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightSpotId String True DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).
DcmLastEventAd String True DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdId String True DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdType String True DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdTypeId String True DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdvertiser String True DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdvertiserId String True DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAttributionType String True There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
DcmLastEventCampaign String True DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCampaignId String True DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeId String True DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreative String True DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventRenderingId String True DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeType String True DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeTypeId String True DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeVersion String True DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSite String True Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSiteId String True DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSitePlacement String True DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSitePlacementId String True DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSpotId String True DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
LandingContentGroup1 String True Content group of users' landing pages.
LandingContentGroup2 String True Content group of users' landing pages.
LandingContentGroup3 String True Content group of users' landing pages.
LandingContentGroup4 String True Content group of users' landing pages.
LandingContentGroup5 String True Content group of users' landing pages.
LandingContentGroup6 String True Content group of users' landing pages.
LandingContentGroup7 String True Content group of users' landing pages.
LandingContentGroup8 String True Content group of users' landing pages.
LandingContentGroup9 String True Content group of users' landing pages.
LandingContentGroup10 String True Content group of users' landing pages.
LandingContentGroup11 String True Content group of users' landing pages.
LandingContentGroup12 String True Content group of users' landing pages.
LandingContentGroup13 String True Content group of users' landing pages.
LandingContentGroup14 String True Content group of users' landing pages.
LandingContentGroup15 String True Content group of users' landing pages.
LandingContentGroup16 String True Content group of users' landing pages.
LandingContentGroup17 String True Content group of users' landing pages.
LandingContentGroup18 String True Content group of users' landing pages.
LandingContentGroup19 String True Content group of users' landing pages.
LandingContentGroup20 String True Content group of users' landing pages.
PreviousContentGroup1 String True Refers to content group that was visited before another content group.
PreviousContentGroup2 String True Refers to content group that was visited before another content group.
PreviousContentGroup3 String True Refers to content group that was visited before another content group.
PreviousContentGroup4 String True Refers to content group that was visited before another content group.
PreviousContentGroup5 String True Refers to content group that was visited before another content group.
PreviousContentGroup6 String True Refers to content group that was visited before another content group.
PreviousContentGroup7 String True Refers to content group that was visited before another content group.
PreviousContentGroup8 String True Refers to content group that was visited before another content group.
PreviousContentGroup9 String True Refers to content group that was visited before another content group.
PreviousContentGroup10 String True Refers to content group that was visited before another content group.
PreviousContentGroup11 String True Refers to content group that was visited before another content group.
PreviousContentGroup12 String True Refers to content group that was visited before another content group.
PreviousContentGroup13 String True Refers to content group that was visited before another content group.
PreviousContentGroup14 String True Refers to content group that was visited before another content group.
PreviousContentGroup15 String True Refers to content group that was visited before another content group.
PreviousContentGroup16 String True Refers to content group that was visited before another content group.
PreviousContentGroup17 String True Refers to content group that was visited before another content group.
PreviousContentGroup18 String True Refers to content group that was visited before another content group.
PreviousContentGroup19 String True Refers to content group that was visited before another content group.
PreviousContentGroup20 String True Refers to content group that was visited before another content group.
ContentGroup1 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup2 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup3 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup4 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup5 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup6 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup7 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup8 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup9 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup10 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup11 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup12 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup13 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup14 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup15 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup16 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup17 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup18 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup19 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ContentGroup20 String True The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
UserAgeBracket String True Age bracket of users.
UserGender String True Gender of users.
InterestOtherCategory String True Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
InterestAffinityCategory String True Indicates that users are more likely to be interested in learning about the specified category.
InterestInMarketCategory String True Indicates that users are more likely to be ready to purchase products or services in the specified category.
DfpLineItemId String True The ID of the Google Ad Manager line item.
DfpLineItemName String True The name of the Google Ad Manager line item.
AcquisitionCampaign String True The campaign through which users were acquired, derived from users' first session.
AcquisitionMedium String True The medium through which users were acquired, derived from users' first session.
AcquisitionSource String True The source through which users were acquired, derived from users' first session.
AcquisitionSourceMedium String True The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.
AcquisitionTrafficChannel String True Traffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.
BrowserSize String True The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
CampaignCode String True For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
ChannelGrouping String True The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
CheckoutOptions String True User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).
CityId String True Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
Cohort String True Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.
CohortNthDay String True Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.
CohortNthMonth String True Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01<= first session date<= 2015-09-30. Then, for 2015-09-01<= date<= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01<= date<= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01<= first session date<= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04<= date<= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04<= date<= 2015-11-04, ga:cohortNthMonth = 1, and so on.
CohortNthWeek String True Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01<= first session date<= 2015-09-07. Then, for 2015-09-01<= date<= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08<= date<= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01<= first session date<= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04<= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11<= date<= 2015-09-17, ga:cohortNthWeek = 1
ContinentId String True Users' continent ID, derived from users' IP addresses or Geographical IDs.
CountryIsoCode String True Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.
DataSource String True The data source of a hit. By default, hits sent from analytics.js are reported as
DbmClickAdvertiser String True DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickAdvertiserId String True DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickCreativeId String True DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickExchange String True DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickExchangeId String True DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickInsertionOrder String True DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickInsertionOrderId String True DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickLineItem String True DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickLineItemId String True DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickSite String True DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickSiteId String True DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventAdvertiser String True DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventAdvertiserId String True DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventCreativeId String True DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventExchange String True DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventExchangeId String True DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventInsertionOrder String True DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventInsertionOrderId String True DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventLineItem String True DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventLineItemId String True DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventSite String True DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventSiteId String True DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DsAdGroup String True DS Ad Group (Analytics 360 only, requires integration with DS).
DsAdGroupId String True DS Ad Group ID (Analytics 360 only, requires integration with DS).
DsAdvertiser String True DS Advertiser (Analytics 360 only, requires integration with DS).
DsAdvertiserId String True DS Advertiser ID (Analytics 360 only, requires integration with DS).
DsAgency String True DS Agency (Analytics 360 only, requires integration with DS).
DsAgencyId String True DS Agency ID (Analytics 360 only, requires integration with DS).
DsCampaign String True DS Campaign (Analytics 360 only, requires integration with DS).
DsCampaignId String True DS Campaign ID (Analytics 360 only, requires integration with DS).
DsEngineAccount String True DS Engine Account (Analytics 360 only, requires integration with DS).
DsEngineAccountId String True DS Engine Account ID (Analytics 360 only, requires integration with DS).
DsKeyword String True DS Keyword (Analytics 360 only, requires integration with DS).
DsKeywordId String True DS Keyword ID (Analytics 360 only, requires integration with DS).
ExperimentCombination String True The user-scoped ID of the experiment and variant that users were exposed to during an experiment.
ExperimentName String True The user-scoped name of the content experiment that users were exposed to when the metrics were reported.
InternalPromotionCreative String True The creative content designed for a promotion (Enhanced Ecommerce).
InternalPromotionId String True The ID of the promotion (Enhanced Ecommerce).
InternalPromotionName String True The name of the promotion (Enhanced Ecommerce).
InternalPromotionPosition String True The position of the promotion on the web page or application screen (Enhanced Ecommerce).
IsTrueViewVideoAd String True A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.
MetroId String True The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.
NthHour String True The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
OrderCouponCode String True Code for the order-level coupon (Enhanced Ecommerce).
ProductBrand String True The brand name under which the product is sold (Enhanced Ecommerce).
ProductCategoryHierarchy String True The hierarchical category in which the product is classified (Enhanced Ecommerce).
ProductCategoryLevel1 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel2 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel3 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel4 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel5 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel6 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel7 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel8 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel9 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel10 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel11 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel12 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel13 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel14 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel15 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel16 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel17 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel18 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel19 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCategoryLevel20 String True Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCouponCode String True Code for the product-level coupon (Enhanced Ecommerce).
ProductListName String True The name of the product list in which the product appears (Enhanced Ecommerce).
ProductListPosition String True The position of the product in the product list (Enhanced Ecommerce).
ProductVariant String True The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).
RegionId String True Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
RegionIsoCode String True Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
ShoppingStage String True Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
SubContinentCode String True Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.
Dimension1 String True The value of the requested custom dimension-01.
Dimension2 String True The value of the requested custom dimension-02.
Dimension3 String True The value of the requested custom dimension-03.
dimension4 String True The value of the requested custom dimension-04.
dimension5 String True The value of the requested custom dimension-05.
Dimension6 String True The value of the requested custom dimension-06.
Dimension7 String True The value of the requested custom dimension-07.
Dimension8 String True The value of the requested custom dimension-08.
Dimension9 String True The value of the requested custom dimension-09.
Dimension10 String True The value of the requested custom dimension-10.
Dimension11 String True The value of the requested custom dimension-11.
Dimension12 String True The value of the requested custom dimension-12.
Dimension13 String True The value of the requested custom dimension-13.
Dimension14 String True The value of the requested custom dimension-14.
Dimension15 String True The value of the requested custom dimension-15.
Dimension16 String True The value of the requested custom dimension-16.
Dimension17 String True The value of the requested custom dimension-17.
Dimension18 String True The value of the requested custom dimension-18.
Dimension19 String True The value of the requested custom dimension-19.
Dimension20 String True The value of the requested custom dimension-20.
CustomVarName1 String True The name for the requested custom variable-01.
CustomVarName2 String True The name for the requested custom variable-02.
CustomVarName3 String True The name for the requested custom variable-03.
CustomVarName4 String True The name for the requested custom variable-04.
CustomVarName5 String True The name for the requested custom variable-05.
CustomVarValue1 String True The value for the requested custom variable-01.
CustomVarValue2 String True The value for the requested custom variable-02.
CustomVarValue3 String True The value for the requested custom variable-03.
CustomVarValue4 String True The value for the requested custom variable-04.
CustomVarValue5 String True The value for the requested custom variable-05.
Users Integer False The total number of users for the requested time period.
NewUsers Integer False The number of sessions marked as a user's first sessions.
PercentNewSessions Decimal False The percentage of sessions by users who had never visited the property before.
1dayUsers Integer False Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
7dayUsers Integer False Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
14dayUsers Integer False Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
28dayUsers Integer False Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
30dayUsers Integer False Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Sessions Integer False The total number of sessions.
Bounces Integer False The total number of single page (or single interaction hit) sessions for the property.
BounceRate Decimal False The percentage of single-page session (i.e., session in which the person left the property from the first page).
SessionDuration String False Total duration (in seconds) of users' sessions.
AvgSessionDuration String False The average duration (in seconds) of users' sessions.
OrganicSearches Integer False The number of organic searches happened in a session. This metric is search engine agnostic.
Impressions Integer False Total number of campaign impressions.
AdClicks Integer False Total number of times users have clicked on an ad to reach the property.
AdCost Decimal False Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
CPM Decimal False Cost per thousand impressions.
CPC Decimal False Cost to advertiser per click.
CTR Decimal False Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
CostPerTransaction Decimal False The cost per transaction for the property.
CostPerGoalConversion Decimal False The cost per goal conversion for the property.
CostPerConversion Decimal False The cost per conversion (including ecommerce and goal conversions) for the property.
RPC Decimal False RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
ROAS Decimal False Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
Goal1Starts Integer False The total number of starts for the requested goal number.
Goal2Starts Integer False The total number of starts for the requested goal number.
Goal3Starts Integer False The total number of starts for the requested goal number.
Goal4Starts Integer False The total number of starts for the requested goal number.
Goal5Starts Integer False The total number of starts for the requested goal number.
Goal6Starts Integer False The total number of starts for the requested goal number.
Goal7Starts Integer False The total number of starts for the requested goal number.
Goal8Starts Integer False The total number of starts for the requested goal number.
Goal9Starts Integer False The total number of starts for the requested goal number.
Goal10Starts Integer False The total number of starts for the requested goal number.
Goal11Starts Integer False The total number of starts for the requested goal number.
Goal12Starts Integer False The total number of starts for the requested goal number.
Goal13Starts Integer False The total number of starts for the requested goal number.
Goal14Starts Integer False The total number of starts for the requested goal number.
Goal15Starts Integer False The total number of starts for the requested goal number.
Goal16Starts Integer False The total number of starts for the requested goal number.
Goal17Starts Integer False The total number of starts for the requested goal number.
Goal18Starts Integer False The total number of starts for the requested goal number.
Goal19Starts Integer False The total number of starts for the requested goal number.
Goal20Starts Integer False The total number of starts for the requested goal number.
GoalStartsAll Integer False Total number of starts for all goals defined in the profile.
Goal1Completions Integer False The total number of completions for the requested goal number.
Goal2Completions Integer False The total number of completions for the requested goal number.
Goal3Completions Integer False The total number of completions for the requested goal number.
Goal4Completions Integer False The total number of completions for the requested goal number.
Goal5Completions Integer False The total number of completions for the requested goal number.
Goal6Completions Integer False The total number of completions for the requested goal number.
Goal7Completions Integer False The total number of completions for the requested goal number.
Goal8Completions Integer False The total number of completions for the requested goal number.
Goal9Completions Integer False The total number of completions for the requested goal number.
Goal10Completions Integer False The total number of completions for the requested goal number.
Goal11Completions Integer False The total number of completions for the requested goal number.
Goal12Completions Integer False The total number of completions for the requested goal number.
Goal13Completions Integer False The total number of completions for the requested goal number.
Goal14Completions Integer False The total number of completions for the requested goal number.
Goal15Completions Integer False The total number of completions for the requested goal number.
Goal16Completions Integer False The total number of completions for the requested goal number.
Goal17Completions Integer False The total number of completions for the requested goal number.
Goal18Completions Integer False The total number of completions for the requested goal number.
Goal19Completions Integer False The total number of completions for the requested goal number.
Goal20Completions Integer False The total number of completions for the requested goal number.
GoalCompletionsAll Integer False Total number of completions for all goals defined in the profile.
Goal1Value Decimal False The total numeric value for the requested goal number.
Goal2Value Decimal False The total numeric value for the requested goal number.
Goal3Value Decimal False The total numeric value for the requested goal number.
Goal4Value Decimal False The total numeric value for the requested goal number.
Goal5Value Decimal False The total numeric value for the requested goal number.
Goal6Value Decimal False The total numeric value for the requested goal number.
Goal7Value Decimal False The total numeric value for the requested goal number.
Goal8Value Decimal False The total numeric value for the requested goal number.
Goal9Value Decimal False The total numeric value for the requested goal number.
Goal10Value Decimal False The total numeric value for the requested goal number.
Goal11Value Decimal False The total numeric value for the requested goal number.
Goal12Value Decimal False The total numeric value for the requested goal number.
Goal13Value Decimal False The total numeric value for the requested goal number.
Goal14Value Decimal False The total numeric value for the requested goal number.
Goal15Value Decimal False The total numeric value for the requested goal number.
Goal16Value Decimal False The total numeric value for the requested goal number.
Goal17Value Decimal False The total numeric value for the requested goal number.
Goal18Value Decimal False The total numeric value for the requested goal number.
Goal19Value Decimal False The total numeric value for the requested goal number.
Goal20Value Decimal False The total numeric value for the requested goal number.
GoalValueAll Decimal False Total numeric value for all goals defined in the profile.
GoalValuePerSession Decimal False The average goal value of a session.
Goal1ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal2ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal3ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal4ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal5ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal6ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal7ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal8ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal9ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal10ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal11ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal12ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal13ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal14ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal15ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal16ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal17ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal18ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal19ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
Goal20ConversionRate Decimal False Percentage of sessions resulting in a conversion to the requested goal number.
GoalConversionRateAll Decimal False The percentage of sessions which resulted in a conversion to at least one of the goals.
Goal1Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal2Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal3Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal4Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal5Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal6Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal7Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal8Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal9Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal10Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal11Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal12Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal13Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal14Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal15Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal16Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal17Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal18Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal19Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
Goal20Abandons Integer False The number of times users started conversion activity on the requested goal number without actually completing it.
GoalAbandonsAll Integer False The overall number of times users started goals without actually completing them.
Goal1AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal2AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal3AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal4AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal5AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal6AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal7AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal8AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal9AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal10AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal11AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal12AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal13AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal14AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal15AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal16AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal17AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal18AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal19AbandonRate Decimal False The rate at which the requested goal number was abandoned.
Goal20AbandonRate Decimal False The rate at which the requested goal number was abandoned.
GoalAbandonRateAll Decimal False Goal abandonment rate.
PageValue Decimal False The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
Entrances Integer False The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
EntranceRate Decimal False The percentage of pageviews in which this page was the entrance.
Pageviews Integer False The total number of pageviews for the property.
PageviewsPerSession Float False The average number of pages viewed during a session, including repeated views of a single page.
ContentGroupUniqueViews1 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews2 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews3 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews4 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews5 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews6 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews7 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews8 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews9 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews10 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews11 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews12 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews13 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews14 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews15 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews16 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews17 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews18 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews19 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ContentGroupUniqueViews20 Integer False The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
UniquePageviews Integer False Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
TimeOnPage String False Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
AvgTimeOnPage String False The average time users spent viewing this page or a set of pages.
Exits Integer False The number of exits from the property.
ExitRate Decimal False The percentage of exits from the property that occurred out of the total pageviews.
SearchResultViews Integer False The number of times a search result page was viewed.
SearchUniques Integer False Total number of unique keywords from internal searches within a session. For example, if
AvgSearchResultViews Float False The average number of times people viewed a page as a result of a search.
SearchSessions Integer False The total number of sessions that included an internal search.
PercentSessionsWithSearch Decimal False The percentage of sessions with search.
SearchDepth Integer False The total number of subsequent page views made after a use of the site's internal search feature.
AvgSearchDepth Float False The average number of pages people viewed after performing a search.
SearchRefinements Integer False The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is
PercentSearchRefinements Decimal False The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
SearchDuration String False The session duration when the site's internal search feature is used.
AvgSearchDuration String False The average time (in seconds) users, after searching, spent on the property.
SearchExits Integer False The number of exits on the site that occurred following a search result from the site's internal search feature.
SearchExitRate Decimal False The percentage of searches that resulted in an immediate exit from the property.
SearchGoal1ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal2ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal3ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal4ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal5ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal6ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal7ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal8ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal9ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal10ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal11ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal12ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal13ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal14ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal15ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal16ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal17ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal18ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal19ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoal20ConversionRate Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoalConversionRateAll Decimal False The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
GoalValueAllPerSearch Decimal False The average goal value of a search.
PageLoadTime Integer False Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
PageLoadSample Integer False The sample set (or count) of pageviews used to calculate the average page load time.
AvgPageLoadTime Float False The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
DomainLookupTime Integer False The total time (in milliseconds) all samples spent in DNS lookup for this page.
AvgDomainLookupTime Float False The average time (in seconds) spent in DNS lookup for this page.
PageDownloadTime Integer False The total time (in milliseconds) to download this page among all samples.
AvgPageDownloadTime Float False The average time (in seconds) to download this page.
RedirectionTime Integer False The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
AvgRedirectionTime Float False The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
ServerConnectionTime Integer False Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
AvgServerConnectionTime Float False The average time (in seconds) spent in establishing a TCP connection to this page.
ServerResponseTime Integer False The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
AvgServerResponseTime Float False The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
SpeedMetricsSample Integer False The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
DomInteractiveTime Integer False The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
AvgDomInteractiveTime Float False The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
DomContentLoadedTime Integer False The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.
AvgDomContentLoadedTime Float False The average time (in seconds) the browser takes to parse the document.
DomLatencyMetricsSample Integer False Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
Screenviews Integer False The total number of screenviews.
UniqueScreenviews Integer False The number of unique screen views. Screen views in different sessions are counted as separate screen views.
ScreenviewsPerSession Float False The average number of screenviews per session.
TimeOnScreen String False The time spent viewing the current screen.
AvgScreenviewDuration String False Average time (in seconds) users spent on a screen.
TotalEvents Integer False The total number of events for the profile, across all categories.
UniqueDimensionCombinations Integer False Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.
UniqueEvents Integer False The number of unique events. Events in different sessions are counted as separate events.
EventValue Integer False Total value of events for the profile.
AvgEventValue Float False The average value of an event.
SessionsWithEvent Integer False The total number of sessions with events.
EventsPerSessionWithEvent Float False The average number of events per session with event.
Transactions Integer False The total number of transactions.
TransactionsPerSession Decimal False The average number of transactions in a session.
TransactionRevenue Decimal False The total sale revenue (excluding shipping and tax) of the transaction.
RevenuePerTransaction Decimal False The average revenue of an ecommerce transaction.
TransactionRevenuePerSession Decimal False Average transaction revenue for a session.
TransactionShipping Decimal False The total cost of shipping.
TransactionTax Decimal False Total tax for the transaction.
TotalValue Decimal False Total value for the property (including total revenue and total goal value).
ItemQuantity Integer False Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
UniquePurchases Integer False The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
RevenuePerItem Decimal False The average revenue per item.
ItemRevenue Decimal False The total revenue from purchased product items.
ItemsPerPurchase Float False The average quantity of this item (or group of items) sold per purchase.
LocalTransactionRevenue Decimal False Transaction revenue in local currency.
LocalTransactionShipping Decimal False Transaction shipping cost in local currency.
LocalTransactionTax Decimal False Transaction tax in local currency.
LocalItemRevenue Decimal False Product revenue in local currency.
SocialInteractions Integer False The total number of social interactions.
UniqueSocialInteractions Integer False The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
SocialInteractionsPerSession Float False The number of social interactions per session.
UserTimingValue Integer False Total number of milliseconds for user timing.
UserTimingSample Integer False The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
AvgUserTimingValue Float False The average elapsed time.
Exceptions Integer False The number of exceptions sent to Google Analytics.
ExceptionsPerScreenview Decimal False The number of exceptions thrown divided by the number of screenviews.
FatalExceptions Integer False The number of exceptions where isFatal is set to true.
FatalExceptionsPerScreenview Decimal False The number of fatal exceptions thrown divided by the number of screenviews.
DcmFloodlightQuantity Integer False The number of DCM Floodlight conversions (Analytics 360 only).
DcmFloodlightRevenue Decimal False DCM Floodlight revenue (Analytics 360 only).
AdsenseRevenue Decimal False The total revenue from AdSense ads.
AdsenseAdUnitsViewed Integer False The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en.
AdsenseAdsViewed Integer False The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
AdsenseAdsClicks Integer False The number of times AdSense ads on the site were clicked (requires integration with AdSense).
AdsensePageImpressions Integer False The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
AdsenseCTR Decimal False The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).
AdsenseECPM Decimal False The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.
AdsenseExits Integer False The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).
AdsenseViewableImpressionPercent Decimal False The percentage of viewable impressions (requires integration with AdSense).
AdsenseCoverage Decimal False The percentage of ad requests that returned at least one ad (requires integration with AdSense).
TotalPublisherImpressions Integer False An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
TotalPublisherCoverage Decimal False Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
TotalPublisherMonetizedPageviews Integer False This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
TotalPublisherImpressionsPerSession Float False The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
TotalPublisherViewableImpressionsPercent Decimal False The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
TotalPublisherClicks Integer False The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
TotalPublisherCTR Decimal False The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
TotalPublisherRevenue Decimal False The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
TotalPublisherRevenuePer1000Sessions Decimal False The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
TotalPublisherECPM Decimal False The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
AdxImpressions Integer False An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
AdxCoverage Decimal False Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
AdxMonetizedPageviews Integer False This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
AdxImpressionsPerSession Float False The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
AdxViewableImpressionsPercent Decimal False The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
AdxClicks Integer False The number of times AdX ads were clicked on the site.
AdxCTR Decimal False The percentage of pageviews that resulted in a click on an Ad Exchange ad.
AdxRevenue Decimal False The total estimated revenue from Ad Exchange ads.
AdxRevenuePer1000Sessions Decimal False The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
AdxECPM Decimal False The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.
DfpImpressions Integer False A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpCoverage Decimal False Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).
DfpMonetizedPageviews Integer False This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).
DfpImpressionsPerSession Float False The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).
DfpViewableImpressionsPercent Decimal False The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).
DfpClicks Integer False The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).
DfpCTR Decimal False The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).
DfpRevenue Decimal False DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpRevenuePer1000Sessions Decimal False The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpECPM Decimal False The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillImpressions Integer False Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillCoverage Decimal False Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillMonetizedPageviews Integer False This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillImpressionsPerSession Float False The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillViewableImpressionsPercent Decimal False The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillClicks Integer False The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillCTR Decimal False The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillRevenue Decimal False The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillRevenuePer1000Sessions Decimal False The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillECPM Decimal False The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BuyToDetailRate Decimal False Unique purchases divided by views of product detail pages (Enhanced Ecommerce).
CartToDetailRate Decimal False Product adds divided by views of product details (Enhanced Ecommerce).
CohortActiveUsers Integer False This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.
CohortAppviewsPerUser Float False App views per user for a cohort.
CohortAppviewsPerUserWithLifetimeCriteria Float False App views per user for the acquisition dimension for a cohort.
CohortGoalCompletionsPerUser Float False Goal completions per user for the acquisition dimension for a cohort.
CohortGoalCompletionsPerUserWithLifetimeCriteria Float False Goal completions per user for a cohort.
CohortPageviewsPerUser Float False Pageviews per user for a cohort.
CohortPageviewsPerUserWithLifetimeCriteria Float False Pageviews per user for the acquisition dimension for a cohort.
CohortRetentionRate Decimal False Cohort retention rate.
CohortRevenuePerUser Decimal False Revenue per user for a cohort.
CohortRevenuePerUserWithLifetimeCriteria Decimal False Revenue per user for the acquisition dimension for a cohort.
CohortSessionDurationPerUser String False Session duration per user for a cohort.
CohortSessionDurationPerUserWithLifetimeCriteria String False Session duration per user for the acquisition dimension for a cohort.
CohortSessionsPerUser Float False Sessions per user for a cohort.
CohortSessionsPerUserWithLifetimeCriteria Float False Sessions per user for the acquisition dimension for a cohort.
CohortTotalUsers Integer False Number of users belonging to the cohort, also known as cohort size.
CohortTotalUsersWithLifetimeCriteria Integer False This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.
DbmCPA Decimal False DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
DbmCPC Decimal False DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
DbmCPM Decimal False DBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
DbmCTR Decimal False DBM CTR (Analytics 360 only, requires integration with DBM).
DbmClicks Integer False DBM Total Clicks (Analytics 360 only, requires integration with DBM).
DbmConversions Integer False DBM Total Conversions (Analytics 360 only, requires integration with DBM).
DbmCost Decimal False DBM Cost (Analytics 360 only, requires integration with DBM).
DbmImpressions Integer False DBM Total Impressions (Analytics 360 only, requires integration with DBM).
DbmROAS Decimal False DBM ROAS (Analytics 360 only, requires integration with DBM).
DcmCPC Decimal False DCM Cost Per Click (Analytics 360 only).
DcmCTR Decimal False DCM Click Through Rate (Analytics 360 only).
DcmClicks Integer False DCM Total Clicks (Analytics 360 only).
DcmCost Decimal False DCM Total Cost (Analytics 360 only).
DcmImpressions Integer False DCM Total Impressions (Analytics 360 only).
DcmROAS Decimal False DCM Return On Ad Spend (ROAS) (Analytics 360 only).
DcmRPC Decimal False DCM Revenue Per Click (Analytics 360 only).
DsCPC Decimal False DS Cost to advertiser per click (Analytics 360 only, requires integration with DS).
DsCTR Decimal False DS Click Through Rate (Analytics 360 only, requires integration with DS).
DsClicks Integer False DS Clicks (Analytics 360 only, requires integration with DS).
DsCost Decimal False DS Cost (Analytics 360 only, requires integration with DS).
DsImpressions Integer False DS Impressions (Analytics 360 only, requires integration with DS).
DsProfit Decimal False DS Profit (Analytics 360 only, requires integration with DS).
DsReturnOnAdSpend Decimal False DS Return On Ad Spend (Analytics 360 only, requires integration with DS).
DsRevenuePerClick Decimal False DS Revenue Per Click (Analytics 360 only, requires integration with DS).
Hits Integer False Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
InternalPromotionCTR Decimal False The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
InternalPromotionClicks Integer False The number of clicks on an internal promotion (Enhanced Ecommerce).
InternalPromotionViews Integer False The number of views of an internal promotion (Enhanced Ecommerce).
LocalProductRefundAmount Decimal False Refund amount in local currency for a given product (Enhanced Ecommerce).
LocalRefundAmount Decimal False Total refund amount in local currency for the transaction (Enhanced Ecommerce).
ProductAddsToCart Integer False Number of times the product was added to the shopping cart (Enhanced Ecommerce).
ProductCheckouts Integer False Number of times the product was included in the check-out process (Enhanced Ecommerce).
ProductDetailViews Integer False Number of times users viewed the product-detail page (Enhanced Ecommerce).
ProductListCTR Decimal False The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
ProductListClicks Integer False Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
ProductListViews Integer False Number of times the product appeared in a product list (Enhanced Ecommerce).
ProductRefundAmount Decimal False Total refund amount associated with the product (Enhanced Ecommerce).
ProductRefunds Integer False Number of times a refund was issued for the product (Enhanced Ecommerce).
ProductRemovesFromCart Integer False Number of times the product was removed from the shopping cart (Enhanced Ecommerce).
ProductRevenuePerPurchase Decimal False Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
QuantityAddedToCart Integer False Number of product units added to the shopping cart (Enhanced Ecommerce).
QuantityCheckedOut Integer False Number of product units included in check out (Enhanced Ecommerce).
QuantityRefunded Integer False Number of product units refunded (Enhanced Ecommerce).
QuantityRemovedFromCart Integer False Number of product units removed from a shopping cart (Enhanced Ecommerce).
RefundAmount Decimal False Currency amount refunded for a transaction (Enhanced Ecommerce).
RevenuePerUser Decimal False The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
SessionsPerUser Float False The total number of sessions divided by the total number of users.
TotalRefunds Integer False Number of refunds that have been issued (Enhanced Ecommerce).
TransactionsPerUser Float False Total number of transactions divided by total number of users.
Metric1 Integer False The value of the requested custom metric-01.
Metric2 Integer False The value of the requested custom metric-02.
Metric3 Integer False The value of the requested custom metric-03.
Metric4 Integer False The value of the requested custom metric-04.
Metric5 Integer False The value of the requested custom metric-05.
Metric6 Integer False The value of the requested custom metric-06.
Metric7 Integer False The value of the requested custom metric-07.
Metric8 Integer False The value of the requested custom metric-08.
Metric9 Integer False The value of the requested custom metric-09.
Metric10 Integer False The value of the requested custom metric-10.
Metric11 Integer False The value of the requested custom metric-11.
Metric12 Integer False The value of the requested custom metric-12.
Metric13 Integer False The value of the requested custom metric-13.
Metric14 Integer False The value of the requested custom metric-14.
Metric15 Integer False The value of the requested custom metric-15.
Metric16 Integer False The value of the requested custom metric-16.
Metric17 Integer False The value of the requested custom metric-17.
Metric18 Integer False The value of the requested custom metric-18.
Metric19 Integer False The value of the requested custom metric-19.
Metric20 Integer False The value of the requested custom metric-20.
StartDate String Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
EndDate String End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
Dimensions String A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.
Metrics String A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.
CohortTypes String Available only when using the V4 API. A comma-separated list of cohort types. The default value is FIRST_VISIT_DATE
CohortStartDates Date Available only when using the V4 API. A comma-separated list of cohort start dates.
CohortEndDates Date Available only when using the V4 API. A comma-separated list of cohort end dates.
SamplesReadCounts String Comma separated list of samples read counts when the response data is sampled.
SamplingSpaceSizes String Comma separated list of samples space sizes counts when the response data is sampled.
Profile Integer Profile ID or website URL to retrieve data from.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
Segments String Segments the data returned for your request. Either a SegmentId or a custom segment.

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